Web-to-app growth: Paddle’s approach

In this episode of App Talk, Peggy Anne Salz sits down with Andrew Davies, CMO at Paddle.

Andrew shares insights on the growing trend of web-to-app monetization, revealing why second-time founders are turning to Paddle’s merchant-of-record model to simplify global payments, manage taxes, and boost retention—without the complexity.

App Talks

Tags

Web Monetization