The United States is one of the most lucrative markets for mobile applications, with its large user base and high smartphone saturation. Around four in five members of the US population possess a smartphone and that has remained relatively steady for the last five years.
As stay-at-home orders were issued in many US states in 2020, the public's use of mobile apps grew. This surge in usage has continued post-pandemic, with users in the US spending more money and time on apps.
The US is the second largest spender on apps worldwide behind China, and is third in total downloads.
The apps American users are downloading cover personal finance, gaming, shopping, social media, entertainment and more. The gaming sector has had particular success in adapting to mobile and generating revenue.
Artificial intelligence chatbots and image editors have also become very popular in the country, with several US startups leading the market.
Gen Z users are disproportionately likely to spend time on photo and video editing apps, while also being the most likely age group to have short video apps such as TikTok and Instagram installed.
We have collected data and statistics on the US mobile app market. Read on below to find out more.
Key US App Market Statistics
- The US app market generated $52.3 billion in 2024, a 16.4% increase on 2023 values
- US consumers spend $184 on average per year on apps
- About 283 million people have smartphones in the US
- Monopoly Go generated the most revenue in the US at $1.2 billion
- There were 12.2 billion apps downloaded in the US in 2024
- The average US user downloaded 43 apps, a slight decline on the previous year
- Temu was the most downloaded app in the US in 2024, with 64 million installs
- The average US smartphone owner spent over six hours on their device
- About 53% of all web browsing was done on mobile in the US
- The average connection speed in the US was 123Mbps
