The Canadian app market is a highly consolidated one, with widespread smartphone use and strong per-user consumer spend.
With close proximity to the United States, a lot of the most popular apps in the country come from their Southern neighbour. That said, Canada has a large amount of app developers and a growing security app market, with 1Password, TunnelBear and Windscribe all coming out of the country.
Canada had the highest per capita spending growth among the 10 largest markets at the start of the pandemic, indicating a quick shift to mobile apps.
Consumer spending on apps is not as high as it is in the United States, but is still above average. Canadians spend over six hours on the internet, a higher average than most of Western Europe.
Canada tends to be ahead of the US in terms of mobile regulations, with the country often times publishing regulations which are then co-opted by American states. In June 2023, the Canadian parliament passed a law requiring online platforms to pay news publishers for content shared on their websites. This followed concern from the media industry over access to online advertising and market share. In light of the legislation, Facebook and Instagram removed news content from their apps in Canada.
We have collected data and statistics on the Canadian mobile app market. Read on below to find out more.
Key Canada App Market Statistics
- The Canadian app market generated $3.1 billion revenue in 2024, an increase of 10.7% on the previous year
- The average Canadian spent $94 on apps in 2024
- Canada had 32.8 million smartphone users in 2024, accounting for over 80% of the population
- Disney+ was the top grossing app in Canada in 2024, with $47 million revenue
- Canadians downloaded 1.3 billion apps in 2024, an increase of 150 million
- The average Canadian downloaded 42 apps in 2024
- Temu was the most downloaded app in Canada in 2024, with nine million downloads
- Canadians spent on average just over six hours on the internet every day
- About 51% of all internet consumption in Canada is performed on mobile
- The average cellular speed in Canada is 85Mbps
