Grok is one of the growing list of generative AI chatbots available to use, developed by Elon Musk’s xAI research lab as a direct competitor to OpenAI’s ChatGPT. It launched first on the microblogging app X first as part of the subscription service, and opened to all X users in 2024 with a dedicated app following shortly afterwards.
Musk co-founded OpenAI in 2015 with Sam Altman and a bunch of other computer scientists and programmers, but fell out with the OpenAI board in 2018 following internal disagreements and its partnership with Microsoft. This feud continued to fester as OpenAI grew in valuation and importance, with Musk creating xAI seemingly as a philosophical alternative to OpenAI.
When it first launched, Grok had a more distinct personality than other chatbots, apparently modelled on The Hitchhikers Guide to the Galaxy tone. Musk also claimed that it would be “less politically correct” than other models, which he has attempted to model several times with updates aimed at making it more receptive to right-wing talking points.
Similar to Reddit, X has a rather valuable archive of organic language data, which xAI has used in the development of Grok. At the same time, xAI doesn’t need to invest heavily into the marketing of X, as it can promote the app freely through X, which has around 400 million active users.
We have collected data and statistics on Grok. Read on below to find out more.
Grok Key Statistics
- Grok generated $88 million revenue in Q3 2025, a 35.3% increase on the previous quarter
- Grok had 30 million active users, through both X and its own app
- There were 22.5 million downloads for Grok in Q3 2025
- India had the most downloads of Grok by country
- The company behind Grok, xAI, was valued at $200 billion in September 2025
- It has raised over $40 billion from investors and loan providers
AI App Report 2025
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- Charts: 61
- Data Points: 966
- Apps covered: 23
Grok Overview
| Title 1 | Title 2 |
|---|---|
| Launch date | 6 December 2024 |
| HQ | Palo Alto, California |
| People | Elon Musk (founder, CEO), Anthony Armstrong (CFO) |
| Business type | Private |
| Industry | Artificial intelligence |
Grok Revenue
Grok made an estimated $88 million in the third quarter of 2025, and is projected to make close to $300 million for the full year.
Grok app revenue 2025 ($mm)
| Date | Revenue ($mm) |
|---|---|
| Q1 2025 | 52 |
| Q2 2025 | 65 |
| Q3 2025 | 88 |
Sources: Appfigures, Bloomberg
Grok Users
About 30 million people use Grok once a month, this has close to doubled since the first quarter of 2025.
Grok app users 2025 (mm)
| Date | Users (mm) |
|---|---|
| Q1 2025 | 17.6 |
| Q2 2025 | 22 |
| Q3 2025 | 30.1 |
Sources: Applbx, SimilarWeb
Grok Downloads
Grok has been downloaded over 60 million times since launch.
Grok app downloads 2025 (mm)
| Date | Downloads (mm) |
|---|---|
| Q1 2025 | 16.1 |
| Q2 2025 | 27.6 |
| Q3 2025 | 22.5 |
Source: AppMagic
Grok Downloads by Country
Grok has been downloaded most in India and the United States, accounting for 27% and 20% of total downloads, respectively.
Grok app downloads by country 2025 (%)
| Country | Downloads (%) |
|---|---|
| India | 27% |
| United States | 20% |
| Brazil | 3% |
| Japan | 3% |
| Turkey | 3% |
| United Kingdom | 2% |
| Bangladesh | 2% |
Source: AppMagic
xAI Valuation
The company behind Grok, X, and some of Elon Musk’s other AI ventures was valued most recently at $200 billion, according to CNBC.
xAI valuation 2024 to 2025 ($bn)
| Date | Valuation ($bn) |
|---|---|
| May 2024 | 24 |
| Dec 2024 | 40 |
| Mar 2025 | 80 |
| Sep 2025 | 200 |
xAI Funding
xAI has raised $42 billion since inception, a huge amount for a company generating less than $1 billion revenue.
xAI funding 2024 to 2025 ($bn)
| Date | Funding ($bn) |
|---|---|
| May 2024 | 6 |
| Dec 2024 | 6 |
| June 2025 | 10 |
| October 2025 | 20 |
Sources: Contary, Reuters
AI App Market Landscape
The AI app market is surging, with thousands of apps integrating AI models into their products and major AI apps receiving hundred billion dollar valuations. Grok is one of the fastest growing chatbots on the market, baked into social media app X. You can download this map as a PDF, which includes a landscape version.
AI App Users
Over 950 million people use AI apps worldwide, with ChatGPT being the most widely used.
AI app users 2021 to 2025 (mm)
Want to learn more about AI apps? Check out the AI App Report
Grok FAQ
Who owns Grok?
Grok is wholly owned by xAI, which develop the model and chatbot that powers Grok. xAI is owned by Elon Musk.
How much does a Grok subscription cost?
SuperGrok costs $30 per month, SuperGrok Heavy costs $300 per month. Users can also access Grok through X Premium+, which costs $40 per month.
How much does Grok cost to run?
xAI is currently spending about $1 billion per month on infrastructure and training. The latest model, Grok 4, reportedly cost $500 million in compute costs alone to develop.
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