Sora is the latest app from artificial intelligence research organization OpenAI, which uses the company’s text-to-video AI model, also called Sora, to generate 20 second videos through text prompts. The videos can then be shared on a feed similar to TikTok, or downloaded and published to the wider social world.
The launch of the app follows a nine month invite-only trial on web, which was available in a handful of countries. With the launch of Sora 2, Sora 1 is now available in most of OpenAI’s supported countries. The new app and Sora 2 is only available in the United States and Canada, and is invite only.
OpenAI is not the first to unleash text-to-video to the wider public, but given the success of ChatGPT over the past three years, there is a lot of anticipation and fear on the release of Sora.
Already, there were worries about text-to-video apps being used to create deepfakes and used by scammers to target vulnerable individuals. OpenAI has added some barriers, but TikTok and Instagram are already flooded with celebrities, influencers and regular people saying all kinds of wacky and weird things.
That said, there were similar fears when OpenAI launched DALLE. Due to the open sourcing of a lot of AI models, bad actors will have ways to create videos and images, and at least if OpenAI and other operators have their versions the vast majority of users will be unable to create harmful material. If harmful material is created on these apps, the operators will also be more likely to modify the model to prevent this from happening again.
Google already has Veo 3, its own text-to-video model, available to use through its Google AI Studio. It would not be a surprise if Anthropic, Meta and others debut similar apps in the near future, or integrate text-to-video into their chatbots.
We have collected data and statistics on Sora. As the app grows, we will have more data available here. Read on below to find out more.
Sora Key Statistics
- Sora has been downloaded over three million times
- Over three-quarters of the downloads have been from the United States
- Sora has a 2.8 out of 5 rating on the Apple App Store
AI App Report 2025
Want to learn more about the AI app industry? Our AI App report offers insights on app financials, market share, users, installs, demographics and benchmarking data.
- Charts: 61
- Data Points: 966
- Apps covered: 23
Sora Overview
| Title 1 | Title 2 |
|---|---|
| Launch date | 30 September 2025 |
| HQ | San Francisco, California |
| People | Sam Altman (OpenAI CEO), Bill Peebles (Head of Sora) |
| Business type | Private |
| Industry | Artificial intelligence |
Sora Downloads
Sora has been downloaded over three million times.
Sora app downloads 2025 (mm)
| Date | Downloads (mm) |
|---|---|
| October 2025 | 10 |
| November 2025 | 4.1 |
Source: AppMagic
Sora Downloads by Country
Sora has been primarily downloaded in the United States, with some downloads in Japan and Canada.
Sora app downloads by country 2025 (mm)
| Country | Downloads (%) |
|---|---|
| United States | 79% |
| Japan | 11% |
| Canada | 8% |
| South Korea | 2% |
Source: AppMagic
AI App Market Landscape
The AI app market is surging, with thousands of apps integrating AI models into their products and major AI apps receiving hundred billion dollar valuations. Sora is part of a burgeoning market, video. You can download this map as a PDF, which includes a landscape version.
AI App Users
Over 950 million people use AI apps worldwide, with OpenAI’s other app, ChatGPT, the frontrunner.
AI app users 2021 to 2025 (mm)
Want to learn more about AI apps? Check out the AI App Report
Sora FAQ
What are Sora’s video specifications?
On the public version, Sora videos are 1080p and up to 20 seconds in length.
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