App Marketing

Signal optimization playbook

Ad quality is hurting retention and app revenue

Opening keynote announced for Business of Apps London

The missing data layer in app growth

#256: Ad quality is hurting retention & app revenue with Alex Yerukhimovich, General Manager at AppHarbr

Want to speak at Business of Apps London?

Branch’s “How I Grew This” episodes land on the Business of Apps podcast

How data-led advertisers turn views into cash

ASO moves centre stage as organic discovery declines

ConsultMyApp launches APPlyzer 26 with full Apple Ads auctions

ChatGPT and the future of app discovery

The Top 50 Health & Fitness Apps

Adtech wrap-up 2025: Experimentation to execution

App market trends 2026: The year ahead according to experts

App Marketing Buyer’s Guide

MMP Buyer’s Guide

Maximizing the impact of App Store Optimization and paid marketing

Finance app marketing trends

Finance App Market Map

Health & Fitness App Market Map

Productivity App Market Map

Shopping App Market Map

Sports App Market Map

Travel App Market Map

Beyond the duopoly: Why mobile OEM advertising is the ‘third pillar’ of 2026 growth strategy

How to increase app engagement with mobile push notifications

Your essential guide to ASO success in 2026 is here

App Marketing Ecosystem 2026

Get ahead of app growth in 2026 at Business of Apps London

A journey to Citymapper: Ulyana Guseva on embracing change in tech

AI App Market Map

Education App Market Map

How in app communities are becoming a growth engine

Demystifying the App Store

How Business of Apps covered the app economy in 2025

10 Key mobile advertising trends for 2026 success

MMP pricing without the games, all-inclusive, fully transparent, cancel any time

Latest creative trends report: ad volume surges 20%. Complete insights on regional, genre, and platform strategies

Making CTV work for UA: From exposure to install

How paid campaigns boost your ASO

Solving app growth complexity with AI

Celebrating twelve years of bringing the app industry together at Hotel Adlon

Business of Apps Berlin 2025 sets an attendance record and unpacks the future of app growth

Social App Market Map

Why BNPL is no longer optional for merchants

Why legacy brands need a mobile-first strategy to compete in 2026

With $20M from Braavo Capital, Great Apps is building the growth engine for scaling subscriptions on the web

Omio’s Norman Nielsen on how to prepare your company for the age of AI in marketing

CPPs and CSLs are the future of growth at scale on iOS and Android

Final call for Business of Apps Berlin tickets