App marketers are facing a new reality. Apple’s privacy restrictions have broken attribution, app store fees eat into margins, and traditional user acquisition channels are losing efficiency. The old playbook no longer delivers growth at scale.
In this episode of App Talk, David Murphy sits down with Andrey Shakhtin, Founder & CEO at FunnelFox, to explore how web-to-app funnels are changing the game. By shifting traffic to the web, apps gain control over payments, attribution, and user journeys—unlocking flexibility that app stores can’t match.
Andrey explains why this approach not only reduces commissions but also improves retention and lifetime value. He shares how FunnelFox is building no-code funnel tools, AI-powered optimization, and billing infrastructure designed specifically for subscription apps navigating today’s market constraints.
The future of app growth won’t be decided in app stores alone. It will belong to the teams that experiment fast, diversify acquisition channels, and master web-to-app monetization. This conversation offers a blueprint for thriving in that environment.
