Privacy-first marketing: Usercentrics’ insights

In this episode of App Talk, Peggy Anne Salz sits down with Margarita Sovertokina, Account Manager at Usercentrics.

Margarita shares why privacy is an advantage, not a barrier, for marketers. Discover how brands can build trust with users through transparency, how to craft consent requests that fit naturally into the app experience, and why privacy-first marketing drives long-term success.