The Strategy Babbel Uses to Keep Users Engaged

In this episode of App Talk, Peggy Anne Salz sits down with Levanya Sharma, Performance Marketing Manager at Babbel. Lavanya breaks down Babbel’s performance marketing strategy, from the tests that paid off in 2024 to the channels performing well in 2025. Tune in to learn the metrics Babbel measures to understand its users and the tools marketers should be leveraging to level up their data-driven strategy.