The Art of Keeping Subscription Users Hooked

Engaging and retaining users in a subscription app takes more than just good content—it requires strategy, personalization, and community. In this episode of App Talks, Peggy Anne Salz speaks with Robert Vaternam, Senior CRM Manager at Freeletics, about how AI-driven personalization, behavioral insights, and community engagement fuel long-term user retention. Discover how Freeletics adapts workouts, re-engages users after lapses, and leverages CRM data to enhance product experience.