In this App Talk interview, David Murphy speaks with Lee Aho, Chief Revenue Officer at Perform[cb], about how outcome-based models help apps scale user acquisition more predictably.

Lee explains the difference between CPI and CPE models, why down-funnel signals matter more than installs alone, and how looking across hundreds of programs gives marketers clearer context. The conversation also covers competitor keyword targeting, rewarded environments, pilot programs, and which app categories are leaning most into performance-driven growth today.

Want to learn more? Get in touch with Perform[cb] UA team.

The post Performance-based user acquisition for apps appeared first on Business of Apps.

In this App Talk interview, David Murphy speaks with Alex Yerukhimovich, General Manager at AppHarbr, about why ad quality is becoming a major threat to the sustainability of the app ecosystem.

Alex explains what “bad ads” really look like — from disruptive formats to malvertising and financial scams — and why users associate these experiences with the app itself, not the ad network. He also breaks down how publishers can improve transparency, proactively block harmful ads in real time, and protect both user experience and monetization performance.

The post Ad quality is hurting retention & app revenue appeared first on Business of Apps.

In this App Talk interview, Peggy Anne Salz speaks with Dieter Rappold, Co-Founder & CEO of ContextSDK, about why on-device contextual data is emerging as a critical new layer for app growth.

They explore how motion sensors, charging state, time of day, and real-world behavior can be transformed into intent signals — improving engagement, retention, monetization, fraud detection, and lifecycle messaging, all while staying privacy-safe. Dieter also explains how ContextSDK is evolving from monetization tools into a broader first-party data infrastructure for modern apps.

The post The missing data layer in app growth appeared first on Business of Apps.

In this App Talk interview, Peggy Anne Salz speaks with Omri Argaman, CEO of Zoomd, during Business of Apps Berlin 2025.

They discuss how Zoomd combines proprietary technology, AI-driven automation, programmatic media, and localized creatives to help apps scale globally. The conversation covers performance marketing beyond closed ecosystems, regional growth opportunities, AI in media buying and creative production, and how advertisers can prepare for major moments like the World Cup without paying sponsorship-level prices.

The post App growth beyond Google, Meta, TikTok appeared first on Business of Apps.

In this App Talk interview, Peggy Anne Salz speaks with Samet Durgun, known as The Growth Therapist, about the most common warning signs that quietly derail app growth.

They break down the recurring issues Samet sees across gaming, subscription, fintech, and e-commerce apps — from cash flow blind spots and weak retention to broken event setups, attribution gaps, creative misuse of AI, and poor product–market fit. The conversation focuses on fundamentals, diagnosis, and how teams can refocus in 2026 to avoid failure and build sustainable growth.

The post Diagnosing broken app growth appeared first on Business of Apps.

Watch this essential expert panel session, featuring Industry Experts:

Omri Argaman, Co-Founder & CMO at Zoomd
Songhee Kim, Team Lead, User Acquisition at Gameloft
Thomas Kochan, Head of Digital Marketing at Smartbroker
Anastasiia Ivanova, Performance Marketing Manager at Omio
Alper Taner, Interim Growth Lead at Taxfix

Watch this video to discover emerging innovative distribution opportunities that are key to acquiring high-value users more efficiently. Marketing leaders will guide you through how to successfully identify, evaluate, and scale these non-traditional channels, which help brands reach users earlier and significantly reduce acquisition costs. Learn how top professionals ensure performance measurement and ROI remain central to every diversification effort.

#boaberlin #appgrowth #ua #ux

The post User Acquisition (UA) Expansion: Unlocking Explosive Growth with New Distribution Channels appeared first on Business of Apps.

Join Tomás Yacachury, Global Supply and Partnerships Lead at Kayzen, as he guides the audience through thrilling rounds of real-world campaign challenges. This isn’t passive learning: you’ll actively participate by analyzing genuine performance data, planning better audience targeting strategies, and exploring complex mobile inventory like a seasoned professional.

Expect a fast-paced, highly interactive format featuring live audience questions and short, insightful deep dives to unpack the crucial “why” behind every decision. Walk away with sharper strategies, enhanced programmatic expertise, cool prizes for top performers, and, perhaps, some well-deserved bragging rights.

#boaberlin #appgrowth #gameshow #appmarketing

The post Who Wants to Be a Marketeer?! Test Your Marketing Strategy Knowledge appeared first on Business of Apps.

Toni van Zütphen, Client Partner at Snapchat, reveals the performance-driven ad solutions required to transition from simple installs to profitable, long-term user engagement. Learn how to maximize efficiency using advanced bidding and optimization tools, while leveraging privacy-first measurement to unlock deeper app signal insights.

She highlights the performance impact of innovative formats like Playables and Sponsored Snaps, sharing practical success stories across various verticals. Watch this to equip yourself with the strategies needed to scale your app profitably on Snapchat.

#boaberlin #appgrowth #userengagement

The post How Top Apps Win on Snapchat: The Playbook for Sustainable Impact appeared first on Business of Apps.

Featuring:

Juan Echeverri, Senior CRM and Campaign Manager at a Leading Fashion Retailer

Ioana Iordache, Product Growth Consultant at Blinkist

Isabelle von Matuschka, CRM & Growth Strategy Consultant

This session addresses how leading apps are adapting to the modern, hyper-personalized customer journey. The discussion focuses on leveraging advancements like AI-driven personalization and predictive analytics to move beyond reactive messaging and into proactive, strategic relationship building. Learn how the experts are implementing sophisticated automation and navigating privacy-first strategies to build stronger, smarter, and ultimately more profitable customer relationships in a complex digital environment.

#boaberlin #appgrowth #CRM #AI

The post Future-Proof CRM: The 5 Top Trends & Strategy for 2026 appeared first on Business of Apps.

#boaberlin #appgrowth #aso #seo

The post SEO for Mobile Apps: Driving Explosive Growth Beyond App Stores appeared first on Business of Apps.

Mark Mukhin, Team Lead App Marketing at AutoScout24, leads this interactive workshop focused on answering that question.

Participants gain immediate, practical experience using the AI Value Matrix – a powerful strategic framework—to navigate the post-automation landscape of 2027. This session cuts through trend-talk to help you design the high-impact growth teams of the future, defining the essential human talent that will determine who survives and wins the AI transition.

#boaberlin #appgrowth #appmarketing #AI

The post Growth Team 2027: Your Guide to Hiring the AI-Ready Skillset of the Future appeared first on Business of Apps.

This session moves beyond basic retention techniques and offers powerful, actionable insights into complex growth mechanisms.

Key Mechanisms Explored:

Subscriptions: Designing sticky, high-value subscription tiers that guarantee repeat business.
Multichannel Engagement: Creating seamless, relevant communication across every touchpoint.
Gamification: Using interactive elements to drive higher engagement and stickiness.

#boaberlin #appgrowth #retention #subscription

The post Quick Commerce Profitability: Strategies for Retention, Frequency, and Growth appeared first on Business of Apps.

This essential session from AppTweak cuts through the hype surrounding Large Language Models (LLMs) to reveal the genuine, transformative impact of AI on the app ecosystem. Join Benoît Deslandes, Data Science Lead, and Simon Thillay, Head of ASO Strategy at AppTweak, as they share critical insights from “the year of AI.”

They will address key questions:
How are the App Stores truly changing due to AI?
And how can marketers strategically leverage AI beyond basic content generation?

Walk away with a powerful, actionable playbook for harnessing AI in the right context—a blueprint for smarter ASO and marketing strategies that drive real results and sustainable growth.

#boaberlin #appgrowth #ASO #AI

The post App Store Marketing in Flux: Your Strategic Blueprint to Beat the AI Hype appeared first on Business of Apps.

Tune in to hear from Jyoti Pannu, Product Manager at Booking.com, who will guide you through the journey of embedding artificial intelligence into the heart of your product team.

Using tangible examples from her work on personalization, operational automation, and discovery features, Jyoti will introduce a revolutionary People–Process–Product framework for successful AI implementation. You will learn how to make daily decisions and design transformative user experiences that consistently drive growth and engagement.

Watch now to learn the blueprint for lasting business impact using AI!

The post Beyond the Hype: How to Build a Working AI Product Roadmap appeared first on Business of Apps.

Featuring top marketers from diverse sectors, including:
• Lucia Aguilar, Founder & CEO of TATAM Digital
• Suzanne Reichenbach, Director, Influence at Vinted
• Daniel Montero, Affiliate & Influencer Marketing Manager at Trade Republic
• Roberta Fichera, Senior Manager, Paid Social & Influencer Marketing at HelloFresh
• Jessica Gotti, Head of Performance Marketing at Paired
• Margarita Ostromenskaya, Influencer Marketing Lead at Wooga

This session goes deep into real-world case studies and battle-tested best practices. The panelists will transparently share their biggest wins, toughest lessons, and proven tactics used to successfully scale UA and drive measurable growth. Watch now to gain immediately implementable strategies for leveraging influencer content to acquire high-quality users and boost your app’s performance.

#boaberlin #appgrowth #ua #ux

The post Influencer Marketing Blueprint: Top Brands’ Secrets to Driving Massive App Growth appeared first on Business of Apps.

Join Rik Haandrikman, VP of Growth at RevenueCat, for an interactive game show designed to challenge even the most seasoned subscription veterans. This is a highly engaging way to expand your expertise, uncover blind spots, and potentially cash out as the reigning Subscription Champion.

#boaberlin #subscription #appgrowth

The post The State of Subscription Apps: Trends, Data, & Pricing Strategies appeared first on Business of Apps.

In this high-impact session, Elad Brindt Shavit, VP Europe at Alison.ai, and Valentyna Koenig, Mobile Marketing Manager at Bonial, will show you how to move beyond manual testing and into a new era of Agentic AI for creative strategy.

They will uncover the secrets to consistent performance across platforms like Meta, TikTok, and YouTube, demonstrating how Alison’s Creative Genome technology provides a clear, data-driven understanding of what truly makes an ad scale. Discover how the AI Strategist Agent and Video Ideation Engine enable marketers to decode the DNA of successful creative, empowering them to ideate faster, execute smarter, and achieve a level of creative performance intelligence previously unattainable.

#boaberlin #appgrowth #ads #creatives

The post The Future of Paid Media: Using Agentic AI for Data-Driven Creative Success appeared first on Business of Apps.

This must-watch panel features marketing leaders who are winning in 2025 by mastering the convergence of data, creativity, and technology.

Panelists include:

Karst Kortekaas, Director and Industry Lead of non-gaming EMEA Sales at Appier
Ting-Yi Wang, Senior Product Marketing Manager at Appier
Anastasiia Ivanova, Performance Marketing Manager at Omio
Maria Sycheva, User Acquisition Manager at Too Good To Go

What You Will Learn:

Modern Growth Complexities: Strategies for navigating new global marketing challenges.
Rethinking Creative: Adapting creative strategies for maximum global and local impact.
AI as a Bridge: How to use Artificial Intelligence to link global efficiency with crucial local relevance.
Winning Strategies: Best practices for channel diversification and meaningful audience connection.

#boaberlin #appgrowth #appmarketing

The post Scaling Smarter: Leading Brands’ Strategy for Multi-Market Growth appeared first on Business of Apps.

Andy Carvell, CEO of Phiture, provides expert guidance on how to make this critical transition. This session focuses on the operational challenge of breaking down silos between your CRM, Product, and Performance teams, and leveraging unified first-party data to create seamless user journeys.

Learn the practical steps necessary to turn your lifecycle marketing efforts into the primary engine for sustained growth and impressive, long-term retention gains.

#boaberlin #appgrowth #CRM

The post The Integrated Growth Engine: Why Engagement is Your Key to Sustainable Scale appeared first on Business of Apps.

Join André Ziller, Senior Online Marketing Manager at InnoGames, and Galina Schneider, VP of Customer Success at SplitMetrics, as they candidly compare their extensive AI journeys. They share years of learnings and experimentation, detailing the evolution from early agent prototypes to fully integrated AI helpers across core marketing functions: User Acquisition (UA), ASO, creative processes, localization, and analytics.

Expect a transparent look at what worked, what failed, and the essential steps required to build agent-based marketing operations that deliver meaningful and measurable business impact.

#boaberlin #appgrowth #AI #ASO

The post Mobile Growth Agents 2.0: Scaling Strategy from InnoGames & SplitMetrics (Case Study) appeared first on Business of Apps.

#boaberlin #appgrowth #AI #appmarketing

The post Don’t Get Left Behind: Your Company’s Guide to AI-Ready Marketing appeared first on Business of Apps.

Most apps default to upper-funnel events like “trial started” as their main optimization signal due to attribution windows and tracking limitations, leading to poor user quality. In this essential workshop, Shumel Lais, Co-Founder of Day30, provides a practical, actionable guide to overcoming this critical challenge.

As ad platforms like Meta, TikTok, and modern DSPs become increasingly black box and algorithmic, they rely entirely on the goal event you provide. Shumel will show you how to define and implement higher-quality conversion signals that are truly predictive of long-term value, walking you through a careful balancing act that you can review and implement in your campaigns right away to achieve dramatically better results.

#boaberlin #appgrowth #optimisation #conversion

The post Signal Optimization Playbook: Feeding Ad Platforms for Lower CAC appeared first on Business of Apps.

Gessica Bicego provides the answer, detailing the framework that blends data science, organizational structure, and creative intuition to maximize ad performance.

In this impactful session, you’ll gain practical knowledge on how to efficiently test and produce winning ads. Furthermore, learn how to strategically integrate Artificial Intelligence (AI) to fuel your creative pipeline and establish a sustainable, high-growth creative strategy for the future.

#AI #boaberlin #appgrowth #ads

The post Creative Optimization: The Anatomy of a Winning Mobile Ad appeared first on Business of Apps.

In this video, they analyze real examples – the good, the bad, and the brilliant – to reflect on the best-in-class technology, strategy and tactics for turning web traffic into valuable app users. This is a unique opportunity to learn from direct, expert feedback on real funnels. You can submit your own for an assessment or follow along to learn the secrets of effective conversion. Leave this session prepared to dominate your web-to-app efforts in 2026.

#boaberlin #appgrowth #web2app

The post Funnel Teardown: How to Fix 3 Web Funnels & Boost Conversion appeared first on Business of Apps.

Join Ben Jeger, VP EMEA at Moloco, for a sharp analysis of the marketing fundamentals that are guaranteed to stick, even as AI rapidly changes everything else. Ben distills the complex world of app growth into three key strategies that dominated 2025 and will only become more critical in 2026: Channel Diversification for stability, maximizing Re-engagement ROI for efficiency, and achieving Seasonal Precision in campaign timing.

This is a must-watch to understand how these proven methods have consistently delivered growth and to learn the specific, practical steps you need to take starting today to future-proof your growth playbook.

#boaberlin #appgrowth #AI #ROI

The post AI-Proof Your Business: 3 Growth Strategies That Stick No Matter What appeared first on Business of Apps.

Join Andrey Shakhtin, CEO & Co-Founder of FunnelFox, as he reveals the key performance benchmarks that define success in the competitive web2app landscape. This session is a practical blueprint for sustainable growth: Andrey will walk through the precise steps required to design and rigorously optimize your web funnels.

Learn how to leverage proprietary data and industry standards to identify bottlenecks, boost conversion rates, and build a scalable strategy that turns casual web visitors into valuable, long-term app users.

#boaberlin #appgrowth #web2app

The post Web2App Subscriptions 2026: State of the Market & 3 Growth Strategies appeared first on Business of Apps.

Robert Vaternam, CRM Lead at Zasta, draws compelling parallels between the dynamics of trust, communication, and emotional patterns and how users engage with apps. This eye-opening video will equip you with powerful insights for building stronger, more meaningful customer connections, ultimately boosting your marketing and retention efforts. Bonus: You’ll also gain a profound, deeper understanding of human connections themselves.

#boaberlin #appgrowth #ux #ui

The post App Engagement Secrets: What Relationship Science Teaches About Retention appeared first on Business of Apps.

Stop relying only on keywords and start leveraging the power of third-party collaborations to achieve unfair organic growth!

Join Jimmy Zhu, App Marketing Manager at Toca Boca, as he unveils the innovative strategy his team uses to seamlessly integrate partnerships into their ASO efforts. This session is a game-changer for breaking through platform saturation and leaving competitors behind.

What You Will Learn:

The ASO Advantage
Seamless Integration
Visibility, Downloads, & Engagement
Deep Dive Case Study

#boaberlin #aso #appgrowth

The post Beyond ASO: Leveraging SEO to Supercharge Your App Downloads appeared first on Business of Apps.

In this essential session, Mariana Kuiken, Growth Marketing Team Lead at Zalando, shares the precise strategic groundwork her team uses to ensure new performance marketing channels launch successfully and scale efficiently.

Key areas covered:

The Foundational Elements: What infrastructure, data, and tracking must be in place first?
Experimentation Framework: Learn how Zalando designs, executes, and scales real-world tests.
Diversification Blueprint: Use a powerful case study of Zalando’s strategy to create your own successful channel diversification plan.

This is a must-watch for marketers and growth leaders looking to future-proof their acquisition strategy.

#boaberlin #appgrowth #ua #appmarketing

The post Scale Performance Fast: Your Guide to Emerging Growth Channels appeared first on Business of Apps.

This essential panel discussion brings together industry leaders who are successfully leveraging AI to rewrite the rules of app growth. Featuring Growth Trailblazers:
David McFetridge, Marketing Technology and CRM Lead at Zenjob
Ishan Singh, Growth Expert
Sven Jürgens, App Growth Consultant & Advisor

They will share their strategies for moving beyond basic automation to implementing intelligent systems that optimize campaigns and maximize returns.

Key Topics Covered:
How AI empowers better strategic decisions from campaign inception to final optimization.
The role of AI in advanced audience segmentation and personalized user journeys.
Real-world examples of using AI for high-speed creative testing and campaign optimization.

#boaberlin #appgrowth #optimisation #AI

The post AI App Strategy: Rewriting the App Playbook for Modern Growth appeared first on Business of Apps.

This panel of experts includes:
Aliaksei Ustauski, Director of Sales Strategy, EMEA & LATAM at AppsFlyer
Carolin Thölke, Director of User Acquisition at Yazio
Jochen Gary, CMO at Stillfront
Tigran Mkrtchyan, Head of Digital Marketing at CoinStats

This session goes beyond theory, offering actionable insights, battle-tested strategies, and valuable cross-industry lessons you can immediately apply. Whether you need to reignite stalled growth or push past your current plateau, these leaders have the answers.

#boaberlin #appgrowth #sustainability

The post How Top Apps Achieve Non-Stop Sustainable Growth appeared first on Business of Apps.

Join Sangeeta Jash, VP of Marketing at CleverTap, as she shares her blueprint for success: a strategic approach to data-driven engagement that uses AI-powered insights to drive loyalty.

This presentation focuses on the measurable impact of sophisticated retention techniques, showing you how to:

Identify users at risk of churning using predictive AI.
Design and deploy personalized experiences at scale.
Effectively measure the link between high engagement and a boosted ROI.
Tune in to convert more users into loyal, lifetime customers!

#boaberlin #appgrowth #engagement #AI

The post Data-Driven Engagement: Strategies to Boost CLV and ROI appeared first on Business of Apps.

In this practical session, Viktor Orlov, CEO of Asapty, cuts through the noise of current trends to deliver essential insights on how to scale your business while staying completely in control. Learn the foundational principles required for robust expansion, ensuring your growth is sustainable, efficient, and strategically managed.

#boaberlin #appgrowth #ROI

The post Apple Ads Strategy: What Really Matters for Stable Growth and Higher ROI appeared first on Business of Apps.

Join Diogo Martins, Growth Marketing Manager at DraftKings Inc., as he shares insights drawn from extensive, real-world testing across diverse channels. Diogo’s team has rigorously compared both AI actors and traditional UGC vendors to uncover where each truly excels.

This session will move past the hype to reveal a powerful, synergistic truth: these two content powerhouses don’t have to compete. We’ll show you how they can both exist and complement one another inside your marketing strategy.

The post Choosing Between UGC and AI Actors appeared first on Business of Apps.

The App Store environment is undergoing its most profound change yet, driven by the increasing integration of AI into its core ranking and recommendation algorithms.

Join Dave Bell, Co-Founder & CEO of Gummicube Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing, for a critical presentation that reveals the hidden impact of “AI Inside the App Store and More.”

This session will move beyond general trends to offer a tactical, Gummicube-led deep dive into the newest platform updates. Attendees will gain essential knowledge on:

Algorithmic Power Shifts

The New ASO Playbook

Future-Proofing Your Assets

#apsnyc #aso #ui #ux #ai

The post Ways AI is Impacting the App Store appeared first on Business of Apps.

Join Kirill Makarov, Founder & FunnelFox Expert at Webfunnels Club, for a deep-dive workshop focused on the latest Web2App growth trends and tactical funnel optimization.

This session is designed to deliver immediate, actionable insights, answering critical questions like:

Where are the Opportunities? Which specific app categories are currently experiencing genuinely explosive user growth, and why?

Lowering CAC – Where are the market efficiencies, and which channels are finally seeing a drop in user acquisition costs, allowing you to scale more profitably?

Learn the proven strategies for optimizing your web funnels to maximize conversion into high-value app installs and capitalize on the most cost-effective acquisition channels available today.

#apsnyc #appgrowth #web2app #cac

The post Winning the Web2App Funnel appeared first on Business of Apps.

The comforting narrative of “product excellence equals success” is flawed. The truth is, many superior products vanish because they never solved their most crucial problem: getting into the hands of the people who need them.

This eye-opening talk by Steve P. Young, Founder & CEO of APPMASTERS, will shift your strategic focus, arguing that distribution is the real and often overlooked engine of growth. He will analyze case studies from both breakthrough startups and established brands, revealing that the ultimate market winners were defined by their innovative paths to market, not simply their feature set.

You will gain a new perspective on strategy, understanding:

The Fatal Flaw

Channel Innovation

This is a deep dive into the practical reality of growth.

The post The Shortcut to Scale: The Distribution-First Mindset appeared first on Business of Apps.

Join Jeff Wang, VP of Growth at Hiatus and now its interim Creative Director, for a deep dive into this evolution. With nearly five years of experience running marketing at Hiatus and recent oversight of UA creative operations for the mobile game Cell to Singularity, Jeff has a unique perspective on modern growth.

He’ll show you how he’s operationalized creative strategies across the content spectrum:

Entertainment-Based UGC

AI-Enhanced Production

This session will break down the essential systems and universal advertising approaches that work today, demonstrating how the core marketing function must now embrace continuous, platform-specific content creation to drive sustained growth.

#apsnyc #ua #ai #appgrowth

The post The Creative Growth Pipeline appeared first on Business of Apps.

Neha Srivatsa, Lead Product Manager at K Health, leads this essential session, revealing how top organizations are leveraging internal partnerships to accelerate growth. In the complex and regulated world of health technology, achieving scalable growth requires perfect alignment across key departments.

You will gain a three-dimensional view of high-impact execution:

Integrated Growth

PLG in Practice

Avoiding Measurement Traps

Growth Operations

To find out more, click on the links below:

YouTube

Linkedin

The post Product, Marketing, Ops: The New Growth Engine appeared first on Business of Apps.

From a US ruling forcing external payments without fees to complex European tiers, the rules of the game have changed. Web2App is no longer optional; it’s the required path for growth.

Join Andrew Davies, Chief Innovation Officer at Paddle, to cut through the noise and build your winning strategy:

Data-Driven Decisions: Discover “The Moments That Matter” -a framework built on real conversion data from top apps – to acquire, convert, and retain subscribers.

Know Your P&L: Instantly see if external payments work for you with our interactive calculator.

Launch-Ready Insights: See how leading teams are going from zero to live in hours to quickly launch and iterate their web monetization efforts.

#apsnyc #appgrowth #ua #subscriptionapps

The post Winning on the Web: How App Monetization Is Changing appeared first on Business of Apps.

While the novelty and power of AI-driven features, typically powered by freemium models, attract huge organic user growth, these apps confront two existential challenges simultaneously.

This session cuts through the hype to deliver real-world case studies and proven strategies for:

Converting free usage into sustainable prosumer subscriptions.

Solving the LLM cost problem by linking product value directly to profit.

Learn how to stop funding your “tourist” problem and start building a truly profitable AI business.

#apsnyc #appgrowth #ai #userretention

The post The AI-Powered Subscription Model appeared first on Business of Apps.

The kids and family app space presents a unique challenge: you have to market to parents while designing for children. Join Colton Kaufman, Product Marketing Specialist at Sago Mini, as he dives into the specialized world of ASO for this sensitive market.

This session will explore:

The Dual-Audience Dive

Tested Strategies

Keyword Intelligence

Building Trust

Whether you’re in the kids’ space or simply looking to sharpen your ASO for any trust-sensitive market, you’ll gain practical insights and a refreshing lens on app store growth.

The post Supercharging Sago Mini’s ASO: A Case Study appeared first on Business of Apps.

The post Web-to-app growth: Paddle’s approach appeared first on Business of Apps.

In this session, Barbara Schädel, Mobile App Lead Product Manager for The Very Group, breaks down their journey key areas:
The problem
The solution
The development
The outcome
Lessons Learned
Moving forward

This presentation is a must-watch for anyone interested in app development, digital transformation, user engagement, and creative problem-solving.

The post Turning Demands into Product Strategy appeared first on Business of Apps.

Join Jens-Fabian Goetzmann, the Head of Product for RevenueCat, as he reveals 10 actionable strategies to propel your business forward. Some of the insights he mentioned are:

Focus on Customer Retention
Test Different Pricing Structures
Leverage Social Media
Embrace Digital Transformation
Invest in Employee Training
Expand into International Markets
Offer subscriptions

Don’t miss this opportunity to gain valuable knowledge and take your business to the next level!

The post 10 Revenue Growth Ideas for 2025 appeared first on Business of Apps.

In this video, Usercentric’s Marketing Development Representative, David Diaz, discusses the growing consumer concern over data privacy and how businesses can build trust with their customers.

He highlights the importance of transparency in data usage and provides actionable steps for businesses to prioritize privacy, including auditing data practices and investing in first-party data. This session emphasizes that building a positive privacy experience can lead to increased customer loyalty and advocacy.

The post Win Users Instantly: The Power of First Impressions appeared first on Business of Apps.

Join Andrew Davies, CMO of Paddle, as he guides you through the essential strategies for maximizing profitability through smart pricing and seamless payments.

This session will reveal how to:

Craft Winning Subscription Models
Conquer Churn
Master Global Payments
Elevate User Experience

This session will equip you with actionable insights to implement immediately and drive significant, sustainable financial growth for your app.

The post Boost Revenue: Intelligent Pricing & Payment appeared first on Business of Apps.

Whether you’re a seasoned ASO pro or just getting started, this session from App Promotion Summit is packed with actionable insights you can implement right away. Learn how to curate your app store listing for maximum impact and keep it current with the latest trends.

The post ASO: Stay Current & Curated appeared first on Business of Apps.

This workshop will demonstrate how recent developments have broadened ASO’s reach across the entire marketing funnel, creating significant opportunities to improve your marketing investment’s ROI. You’ll learn actionable strategies to maximize the efficiency of your paid advertising and even use ASO to foster greater user retention.

The post ASO in 2025: Driving UA, Retention & Overall Growth appeared first on Business of Apps.

In this dynamic session with Gary Danks, General Manger at AIM, learn why top app marketers are embracing Marketing Mix Modeling (MMM) to unlock unprecedented scale, efficiency, and profitability.

Through this session, you will:

Learn how to definitively prove which marketing efforts are driving real growth, moving beyond estimations to concrete incrementality.
Discover the eye-opening reality of cost curves and gain actionable insights on how to leverage them for optimal budget allocation.
Explore tangible success stories from marketers who are using MMM effectively to achieve significant performance gains.
Kochava

The post MMM for App Growth in 2025: 3 Reasons You Need It appeared first on Business of Apps.

Customer.io’s CMO Jason Lyman reveals the data-driven growth strategies top brands are using today in 2025. Uncover effective campaign blueprints and gain practical tactics your team can leverage to drive success and stay competitive.

Through this session, learn how to personalize messaging, leverage omnichannel approaches, and adapt to changing customer preferences to drive growth. This video provides actionable insights and case studies from top brands like Notion, Les Mills, and Form Health.

The post Growth Marketing in 2025: Strategies of Top Marketers appeared first on Business of Apps.

In this workshop, Anton Volovyk, the Co-CEO of Reface will explain the unique challenges and opportunities of scaling. Learn practical strategies for optimizing user acquisition and boosting retention through AI-driven personalization.

Watch this session to gain actionable insights and refine your approach to app growth.

The post Growing & Scaling AI Apps: Lessons from 250M Downloads appeared first on Business of Apps.

Join Rosie Rowe, Account Manager at Quantum Metric and Grainne Boyle, Product Executive at tombola for an insightful workshop focused on customer-centric strategies that really work. Learn Tombola’s secrets to pinpointing and fixing those frustrating mobile experience roadblocks that turn users away. Discover how to cultivate passionate brand advocates instead!

In this practical session, you’ll get Tombola’s playbook for building vibrant mobile communities. You’ll walk away with actionable strategies for:

Prioritizing customer feedback to make impactful improvements.
Optimizing user flows for seamless and enjoyable experiences.
Driving significant engagement and fostering loyalty.

Don’t miss this opportunity to unlock your mobile growth potential!

The post Mobile Growth: Tombola’s Customer-Centric Approach appeared first on Business of Apps.

Flo was ranked second, globally, among health and fitness apps, in revenue. In this session with Flo Health’s CEO & Co-Founder, Dmitry Gurski, discover how they acquired 80 million monthly active users and a 250 million annualized run rate.

The post Growing a Unicorn App: Insights and Takeaways appeared first on Business of Apps.

The post Live podcast with Ekim Dinc and Andy Carvell appeared first on Business of Apps.

Creative Data is Key: Creative data is the most valuable data set, revealing what makes a creative work effective
Evolution of Optimization: Ad optimization has evolved to focus on content, not just audience
AI for Creative Analysis: Allison AI uses AI to analyze creatives and extract data points to understand performance
Platform-Specific Insights: Platforms react differently to creatives, requiring nuanced optimization
Real-time Iteration: Creative data insights enable quick adjustments to live campaigns
Frameworks for Analysis: Analyze creatives based on platform, audience, goals, and marketing funnel stages
Key Takeaway: Uncover and decode your creative data to maximize media and creative performance

The post Data-Driven Creative: From Idea to Conversion appeared first on Business of Apps.

This session cuts through AI hype, offering product managers, growth marketers, and executives actionable strategies to apply foundation models effectively. Learn a framework for identifying high-impact AI opportunities, implementing efficient solutions, and measuring their effect on engagement and conversion. Leave equipped to focus on user needs and avoid costly AI distractions.

The post Building Value with AI Apps: Addressing User Needs appeared first on Business of Apps.

The post 5 Web2App Funnel Strategies for App Growth appeared first on Business of Apps.

In this session, he reveals how influencer partnerships, driven by a performance strategy, achieved over 1 million app installs in more than 15 countries. You will also gain insights into Bolt’s affiliate programs and partner campaigns, which acquire and activate over 3 million new users yearly.
Learn how collaborations with industry giants like Google, Citymapper, and N26 contribute to Bolt’s sustainable expansion.

The post Partnership Marketing: Fueling Rapid Growth appeared first on Business of Apps.

This panel of experts includes:
Nidhi Singh, the Regional Marketing Manager for UK & Turkey at AppsFlyer
Greg Turtle, Head of Growth at what3words
Giulia Saletto, Head of Performance Marketing & Growth at Tide
Diane Germann, Head of Paid Content and Social at Blinkist
Yagiz Ozyurek, UA Team Lead for Product Madness

Hear directly from top growth teams across all verticals as they share how they’re redefining success in the year ahead.

The post Beyond Installs: The Future of App Growth (2025) appeared first on Business of Apps.

Watch this workshop lef by Evelina Gruzdzevičiūtė, the Mobile Apps CRO Lead for
NordVPN, to truly unlock the potential of A/B testing for UX/UI optimization and app growth, it’s not enough to simply run experiments.

While research, competitive insights, and user feedback lay the groundwork, the real magic happens when product owners, developers, designers, copywriters, and data analysts work together seamlessly. This presentation dives into the hurdles of cross-functional collaboration in A/B testing and offers strategies to boost efficiency, ultimately demonstrating how strong teamwork fuels optimal outcomes.

The post Cross-Functional A/B Testing: Driving Better Outcomes appeared first on Business of Apps.

Deezer’s VP of Performance Marketing, Sherina, will explore this question, offering real-world insights into how Deezer utilizes strategies like micro-influence, advanced measurement, and user journey optimization to navigate the evolving landscape and achieve lasting success.

The post App Success Through Innovative Scaling appeared first on Business of Apps.

This presentation provides practical strategies to combat common issues like wasted spend on search match, keyword conflicts, and poor bidding. You’ll learn how to effectively use Custom Product Pages and bid adjustments to improve results, and discover how tools like Applyzer can help you pinpoint and resolve problems. By the end, you’ll have a concrete plan to optimize your budget, increase conversions, and achieve consistent paid growth.

The post Turning Your Weak ASA Channel into a Winner appeared first on Business of Apps.

As your Apple Search Ads campaigns expand globally, managing a growing number of elements can become overwhelming. This is where automation becomes essential; however, striking the right equilibrium is crucial. Some advertisers might over-automate their workflows, while others underutilize automation’s potential.

In this workshop, Ritwik Arya, the App Marketing Manager at Trainline will show you a smart way to automate your ASA efforts. It’s all about scaling efficiently, saving time, and making better decisions. You’ll learn a framework that automates the important stuff while still keeping you in the loop, so you can make strategic tweaks based on how things are actually performing.

The post Scale ASA Globally: Your Essential Automation Framework appeared first on Business of Apps.

Join Tigran Mkrtchyan, Head of Digital Marketing at CoinStats, as he unveils the secrets to crafting creative and engaging content that makes paywalls feel less like an obstacle and more like an exciting upgrade.

This session will equip you with:

Strategies for Fun, Non-Intrusive Paywalls
Actionable Tactics to Enhance Paywall Conversion
Insider Insights from CoinStats’ Success

The post Reimagining Paywall Optimization: A Case Study appeared first on Business of Apps.

This panel of experts includes:
Yoann Pavy, Chief Growth & Marketing Officer at AIApply
Freya Fine, CMO / Founder of Koru / &Fine
Mustafa Mohamed, Founder of Shroomi AI

For this session, this panel will be diving into real-world creative examples – the ones that are fueling serious growth and the lessons learned or key takeaways from the ones that didn’t quite hit the mark. Time to put on your creative detective hats!

The post Next Gen Creatives appeared first on Business of Apps.

Forget the buzzwords and join a marketing guru, Thomas Kriebernegg, the General Manager at SplitMetrics Agency and an AI whiz, Andrey Rekalo, the Director of Data & AI for a candid and practical conversation. They’ll cut through the AI hype, clarify the confusion, and pinpoint the actual growth opportunities for app marketers.

This fast-paced session will take you on a journey through the evolution of AI in marketing, share compelling real-world success stories, and introduce the tools and frameworks empowering teams to grow with confidence.

The post App Growth & AI: Understanding the Potential & Limits appeared first on Business of Apps.

In this session, Tomás Yacachury, Strategic Partnerships Lead at Kayzen, tackles the critical issue of inflated CTRs driven by diverse video rendering across various exchanges and networks. He’ll dissect how these technical variations impact user behavior and skew event attribution, ultimately leading to misleading performance metrics.

Discover actionable strategies to cut through the noise, accurately identify truly engaged users, and leverage the transparency and interactive capabilities of programmatic advertising to cultivate high-value conversions.

The post Beyond Clicks: Measuring True Video Ad Engagement appeared first on Business of Apps.

Relying solely on attribution for understanding ad performance is becoming increasingly difficult due to privacy limitations and platform biases. That’s why incrementality is gaining prominence. In this session, we’ll explore why understanding the true impact of your advertising is crucial in today’s landscape. She’ll also delve into how forward-thinking brands are leveraging incrementality to gain clarity, optimize their advertising budgets, and achieve genuine growth. Get ready for practical takeaways, useful frameworks, and a new way of thinking about measurement.

The post Proving What Works: Incrementality in a Shifting Landscape appeared first on Business of Apps.

Join him as he emphasizes that on the difference between ASO and web SEO and highlights the app stores function. He shares his insights and suggestions on how ASO should focus on maximizing data collection by Apple and Google to improve merchandising efficiency.

The post AI’s Growing Role: App Store & Beyond appeared first on Business of Apps.

Join this session with Asya Kuznetsova, Senior Product Manager at Wise to learn about:

The Growth Loop Advantage
Crafting Impactful Recommendation Loops
Unleashing the Potential of Referrals

Imagine fueling your growth primarily through the enthusiasm of your delighted customers, minimizing the need for ever-increasing marketing spend. You’ll walk away with concrete, ready-to-implement strategies to create lasting, product-driven expansion.

The post Organic User Growth: Referrals & Word of Mouth appeared first on Business of Apps.

In this session, Simon Thillay, the Head of ASO Strategy & Market Insights from AppTweak will offer actionable statistical methods and strategies. Learn how they confidently leverage data to drive marketing decisions and accurately measure their impact.

The post Statistics-Powered ASO: Driving App Store Success appeared first on Business of Apps.

This panel of experts includes:
Keziah Husselbee, Product Marketing Specialist at Adobe
Jelena Zbijowski, Head of CRM & Product Marketing at Blinkist
Roma Rey, Head of CRM at ParshipMeet Group
Robert Vaternam, Senior CRM Manager at Freeletics
Jon Genovard, Senior CRM Manager at ShareTheMeal

Join this panel featuring experts from leading companies to learn how to:
* Build features that drive long-term user engagement.
* Leverage data to personalize user experiences.
* Convert first-time users into loyal, lifelong advocates.
* Minimize churn and maximize customer lifetime value.

#appgrowth #userengagement #crm

The post Beyond Downloads: App Engagement Strategies appeared first on Business of Apps.

#asa #appstore #playstore #appgrowth

The post How to Overcome Seasonality in App Store Marketing appeared first on Business of Apps.

He explores the following key areas of focus:
Creative Strategy: Crafting compelling ads
App Store Optimization (ASO): Enhancing your app’s visibility in app stores through various strategies.
App Onboarding: Designing an engaging onboarding experience to encourage continued usage.
Paywall Design: Implementing effective pricing strategies, transparent communication, and potentially offering limited-time offers or free trials to incentivize conversions.

By optimizing these key areas, you can effectively attract high-quality users to your app through targeted Meta Ads campaigns and drive sustainable growth.

#appgrowth #creativeads #onboarding

The post Scaling Your App to $5M: A Meta-Approach appeared first on Business of Apps.

He talks about the 4 Y’s of the re-engagement strategies
*Why (objective)
*Who (audience)
*What (offering) – Uncover valuable insights into user behavior, preferences, and motivations to inform effective re-engagement campaigns.
*How (solutions) – Explore approaches to optimize your creatives and marketing initiatives and unlock untapped potential across various channels.

Ali sheds light on the issues faced in implementation and provides actionable recommendations to implement a data-driven approach to re-engagement and drive sustainable, long-term growth.

#creatives #retentionstrategies #engagementstrategies #appgrowth

The post Strategies for App Re-engagement: Maximizing Growth and Retention appeared first on Business of Apps.

#conversionrates #onboarding #appgrowth

The post App to Web User Acquisition appeared first on Business of Apps.

This session provides valuable insights for mobile app and game developers seeking to scale their businesses. They share their expertise on a range of critical topics, including:

Optimizing your business intelligence setup: Learn how to effectively collect, analyze, and leverage data to make informed decisions about your app’s growth strategy.

Crafting impactful creative strategies: Discover the secrets to creating compelling and engaging ad creatives that resonate with your target audience and drive installs.

Executing effective retargeting campaigns: Learn how to re-engage lapsed users and maximize your return on investment by running targeted campaigns to bring them back to your app.

This live recording offers a unique opportunity to gain firsthand knowledge from experienced professionals and learn actionable strategies to help your app grow and thrive in the competitive mobile market.

#appgrowth #podcast #creatives #retargeting

The post Scaling Mobile Apps & Games: Apptivate Live appeared first on Business of Apps.

#appmonetization #conversionrates #appmarketing

The post Boosting App Revenue: 10 Key Ideas appeared first on Business of Apps.

*Execute complex strategies with precision: Instead of manually setting bids, use algorithms to automatically raise or lower them based on factors like time of day, user location, and likelihood of conversion.
*Scale campaigns efficiently: This enables advertisers to manage larger campaigns with greater efficiency and focus on high-impact activities.
*Gain deeper insights: Let computers analyze your campaign data to spot trends you might miss.
*Improve campaign performance

#roi #asa #appgrowth

The post Apple Search Ads: Beyond Tactics appeared first on Business of Apps.

#aso #appgrowth #appmarketing

The post Global App Trends & Growth appeared first on Business of Apps.

Key takeaways:
The Holiday Impact: Discover why the holiday season is crucial for app growth, including a 50% surge in subscription activations, the power of discounts and sales, and the influence of New Year’s resolutions.
Driving Holiday Revenue: Learn how to capitalize on the holiday season by increasing daily ad spend by 3-5x, implementing highly effective holiday-ready paywalls that boost conversions by 40%, and leveraging web-to-app user acquisition campaigns.

Gain valuable insights from real data to inform your holiday marketing strategy and maximize your app’s revenue potential during this peak season.

#appgrowth #useracquisition #maximizerevenue

The post Running Holiday Sales for Subscriptions appeared first on Business of Apps.

He will share real-world examples of successful and failed CRM and communication initiatives, providing valuable insights and actionable takeaways for your own retention strategies.

#crm #retentionstrategies #appgrowth

The post App Retention: A Race Against Time appeared first on Business of Apps.

You’ll learn about their strategic approach, the impressive results they achieved, and gain valuable insights into how SplitMetrics AI can drive campaign performance, reduce manual work, and empower your team to focus on strategic goals.

#ai #aistrategy #appgrowth

The post Scaling Apple Search Ads: Babbel’s AI-Powered Strategy appeared first on Business of Apps.

Key takeaways:
Discover proven subscriber win-back tactics employed by successful apps.
Explore the effectiveness of various promotional offers, such as discounts, trials, and loyalty programs.
Learn how to segment your audience to deliver targeted win-back campaigns that resonate with specific user needs.
Gain insights into how these strategies have been applied across different app categories to achieve significant reductions in churn and boost revenue.

#subscriptionapps #appgrowth #appmarketing #boostrevenue

The post Subscriber Win-Back in Action appeared first on Business of Apps.

In this session, Gözde Alemli, VP Global Sales & Business Development at AppnextIn, will discuss how to attain sustained growth by staying ahead in user acquisition in an ever-evolving digital landscape. This session dives into user acquisition strategies that drive meaningful expansion while setting your app up for long-term success.

#useracquisition #appgrowth #ua

The post How to Expand Reach and Future-Proof Your User Acquisition Strategy appeared first on Business of Apps.

This panel of experts includes:
Ece Stepien, Regional Director Western Europe & MENAT at AppsFlyer
Jessica Gotti, Head of Performance Marketing at Paired
Matej Jurcak, ASO & Growth Partnerships at Pixel Federation
Marta Fogel, Head of Marketing at NeuroNation
Misha Osintcev, Growth Director at Kolibri Games

Join this panel as it examines the key challenges and opportunities that shaped the mobile app landscape in 2024, including user acquisition, channel diversification, creative optimization, ASO, and the transformative role of AI. They discuss navigating privacy regulations, adapting to evolving trends, and developing strategies for continued growth and innovation in 2025.

#appgrowth #useracquisition #optimization

The post Data-Driven Strategies for UA appeared first on Business of Apps.

This session will provide you with actionable insights and inspire you with innovative ideas to test and implement, ultimately driving higher conversion rates and unlocking significant revenue potential for your app.

#appgrowth #conversionrates #mobileapp

The post Paywalls & Conversions: Leveraging Cognitive Biases appeared first on Business of Apps.

This session will delve into the intricacies of pricing and willingness-to-pay research. She explores:
-Effective research techniques,
-Uncovers common pitfalls to avoid
-Talks about how to extract valuable insights that can inform and refine your product and marketing strategies.

#appgrowth #pricingstrategies #productgrowth

The post The Value of Pricing Research appeared first on Business of Apps.

The panel of experts includes:
George Natsvlishvili, Co-Founder of We Up
Şebnem Alpaylı O’Rourke, Senior User Acquisition Manager at Stillfront Group
Mark Mukhin, Team Lead App Marketing at AutoScout24
Gaurav Bhattacharya, Performance Marketing Lead at Zenjob
Alper Taner, Head of Performance at BGNet Mobile

From navigating the complexities of privacy regulations and harnessing the power of AI-driven personalization to crafting captivating creatives that resonate with today’s audiences, this session will provide invaluable insights to help you optimize your user acquisition campaigns, staying ahead of the curve and gaining a competitive edge in the mobile market

Don’t miss this opportunity to learn from the best and redefine your UA strategy for the year ahead.

#useracquisition #personalization #mobilemarketing #appgrowth

The post User Acquisition in 2025 appeared first on Business of Apps.

Come along for an interactive session focused on designing experiments that will supercharge your subscription strategy.

Experimentation focused on optimization subscription done well leads to a big impact! She emphasizes on the importance of experimentation regardless of the number of users and understanding what to look for. According to Léa, 80% of the products launched without experimentation can lead failure.

#subscriptionapps #optimization #appgrowth

The post Unlocking Subscription Growth: A Data-Driven Approach appeared first on Business of Apps.

Gaurav discusses how Zenjob conquered the German market and became the leading platform for part-time jobs. He highlights the significance of investing in the company while implementing holistically driven marketing strategies that resonate with users and appeal to their passions and motivations.

He shares valuable insights into the effective use of creatives and messaging, emphasizing the importance of tailoring these elements to different customer and business segments. Gaurav outlines techniques such as audience segmentation by age group and creating targeted ads that resonate with each segment across various platforms.

Watch this session for valuable takeaways for businesses seeking to emulate Zenjob’s success.

#appgrowth #mobilemarketing #segmentation #creativestrategy

The post Fireside Chat: Maximizing Performance and Growth appeared first on Business of Apps.

In today’s hyper-competitive SaaS landscape, yesterday’s marketing strategies are quickly becoming relics of the past.

Join Jason Lyman as he explores the evolving martech industry and its profound impact on your marketing efforts. We’ll delve into data-driven insights from 2024’s most successful marketing campaigns, uncovering actionable strategies to propel your growth initiatives in 2025 and beyond.

Learn from the successes of top brands and equip your team with the knowledge and tools they need to not only survive but thrive in this dynamic environment.

#appgrowth #datadriven #saas #appmarketing

The post Data-Driven Growth in 2025 appeared first on Business of Apps.

This session will explore how a consolidated tech stack empowers marketers to do more with less and achieve significant business outcomes.

Join Francesco Guerrieri, Sales Director at CleverTap, and Maria Bocharova, Marketing Team Lead at Quandoo, to learn how Quandoo achieved a 35% retention growth by streamlining operations and discovering the power of a consolidated tech stack.

#techstack #retentionstrategies #appgrowth

The post Quandoo’s Success Story: 35% Retention Growth & Efficiency appeared first on Business of Apps.

This session will explore the differences in predictive analytics, reveal marketing mix optimization secrets, and showcase the revolutionary role of AI in data analysis. Learn how to leverage these powerful tools to optimize your ad campaigns and achieve unparalleled marketing success.

#predictiveanalysis #appgrowth #optimization #adcampaigns

The post Analytics and Marketing: A Winning Combination appeared first on Business of Apps.

To boost their flagship app’s revenue, TomTom implemented a “Growth Factory” that emphasized experimentation, rapid testing, streamlined processes, and smart tools. Kees discussed how this approach led to significant revenue growth and user base expansion.

He outlined five key steps in their growth framework:  
-Ideation Process
-Test Prioritization
-Hypothesis Building
-Risk Management
-Results Analysis

By following these steps, TomTom was able to create a growth-oriented organization that consistently delivered year-over-year revenue growth. Their focus on experimentation, prioritization, hypothesis-driven testing, risk management, and analysis enabled them to unlock new growth opportunities and drive sustainable success for their flagship app.

#appgrowth #revenuegrowth #useracquisition #growthframework

The post TomTom’s 300% Mobile Revenue Growth appeared first on Business of Apps.

Join Daniel Neumann, VP Business Development at Alison and Joseph Dayan, Head of Marketing at Tango to learn how AI can revolutionize your creative process.

Learn how to create personalized and data-driven creatives that resonate with your target audience and drive exceptional results. Discover how to streamline your creative workflow, optimize performance, and unlock the full potential of ad creatives.

#adcreatives #appgrowth #aidriven

The post The AI-Powered Creative Revolution appeared first on Business of Apps.

Join Seda Sarpdağ, Marketing Growth Coordinator at madduck, to learn the most significant indicators for app growth and discover the most accurate northstars for achieving strong performance.

Watch this session and gain actionable insights to drive your app’s success.

#subscriptionapps #scaling #profit #appgrowth

The post Scaling Subscription Apps Profitably appeared first on Business of Apps.

This focused panel discussion will explore the evolution of mobile user acquisition with:
Bobbie Hollanders, Head of Sales & Account Management, EMEA & US at Appier
Victoria Chang, Performance Marketing Lead at Wooga
Pascal Priso, Performance Marketing Manager at Babbel
Karst Kortekaas, Director, App Solutions, EMEA at Appier
Cansu Bengü Ağaoğlu, Head of Sales (Central Europe) at Adjust

They give valuable insights into:
-Bridging the gap between gaming and non-gaming UA strategies
-Key learnings from successful 2024 campaigns
-Emerging trends and opportunities in mobile marketing
-The essential skills for success in the mobile marketing landscape

#useracquisition #appgrowth #mobilemarketing

The post How Babbel & Wooga Mastered App User Acquisition appeared first on Business of Apps.

He stressed on the importance of not treating ASO as simply a subset of SEO as this can lead to ineffective strategies and missed opportunities. Tools and approaches designed solely for SEO may not be suitable for the unique challenges and opportunities presented by the app store environment. It’s crucial to recognize the distinct nature of ASO and employ strategies and tools specifically tailored to the app store ecosystem.

#aso #keywordsearch #appstore

The post ASO: A New Approach appeared first on Business of Apps.

In this talk, Elizabeth Devine, a leading App Growth Consultant at AppTweak, outlines a strategic approach for app growth. She discusses how to effectively combine ASO, App Store Advertising (ASA), creative optimization, and user feedback to create a cohesive strategy. This approach not only enhances app visibility but also fosters long-term success.

The post Effective App Store Marketing: A Step-by-Step Guide appeared first on Business of Apps.

This session outlines how to create more effective ad campaigns by optimizing your timelines, assets, and testing strategies. Discover the power of micro variations, the role of AI in creative development, and the latest trends shaping the industry in 2025. We’ll also explore strategies to reduce ad fatigue, leverage user-generated content (UGC), navigate privacy concerns, and optimize your channel mix for the upcoming holiday season.

The post Creative Power: Driving Growth in a Complex Media Landscape appeared first on Business of Apps.

The post Drive App Growth: Post-Install Strategies appeared first on Business of Apps.

In this session, you’ll discover:

The cutting-edge of AI in app creative development: Asaf Yanai will delve into the latest AI tools and techniques that can revolutionize your approach to ad creatives.
Crafting personalized experiences that resonate: Discover how AI can help you create targeted ad campaigns that speak directly to your ideal users.
Data-driven optimization for exceptional results: Bradly Bifulco, with his expertise at Zynga, will share real-world examples of how AI can optimize your creative workflow.
Unlocking the full potential of ad creatives: Witness firsthand how Zynga has leveraged AI to streamline their creative process.

The post AI-Driven Creativity: Redefining Innovation appeared first on Business of Apps.

In this session, you’ll learn:
The transformative power of unlimited data
Building personalized customer journeys
Boosting cross-selling by 4x
The technology behind the success

The post Drive Sales with Personalization: 4x Your Cross-Selling appeared first on Business of Apps.

The post Boost Paywall Conversions: The Power of Behavioral Segmentation appeared first on Business of Apps.

This session will explore the newest developments, exciting trends, and innovative tactics that are shaping the industry. Discover how you can leverage these insights to attract and retain more users for your business.

The post Beyond 2024: Innovative User Acquisition Strategies appeared first on Business of Apps.

The post ASO That Drives Results appeared first on Business of Apps.

Launching a consumer subscription app is simple, but scaling it is a different story. The most successful apps excel by:

Offering a unique and compelling value proposition that customers truly appreciate.
Creating a powerful Subscription Value Loop:
-Delivering exceptional value to customers.
-Effectively capturing that value through your subscription model.

The post Maximize Subscription Revenue: The Value Loop Strategy appeared first on Business of Apps.

The post App Marketing Trends 2024 appeared first on Business of Apps.

In this video, the panelists discuss peoples’ apprehension regarding AI. Mastering AI is essential as it’s transforming mobile app development and marketing. Falling behind in AI could mean missing out on innovative strategies for growth and user engagement. They talk about the importance of educating yourself about AI and using it as a tool for mobile app marketing.

The post AI Breakthroughs: Revolutionizing Mobile App Marketing appeared first on Business of Apps.

The post Boost Results with A/B Testing appeared first on Business of Apps.

The post Beyond the Basics: Elevate Your Lifecycle Marketing appeared first on Business of Apps.

The post Data-Driven Growth: The Power of A/B Testing appeared first on Business of Apps.

The post Leveraging Gamification and Behavioral Design to Drive Growth appeared first on Business of Apps.

The post Meta’s Algorithm: 10 Hot Fixes for App Marketers appeared first on Business of Apps.

The post Exploring Microsoft’s Mobile App Strategy: Insights from Ramit Arora, Program Manager appeared first on Business of Apps.

The post Unveiling Strategies for Personalized Paywalls and Subscription Success with Adapty.io’s Kirill Potekhin appeared first on Business of Apps.

The post Profitable Privacy: How UserCentrics Secures 90% Opt-In Rates With Its Customized Consent Solution with Owen Seymour appeared first on Business of Apps.

The post Exploring App Efficiency and Profitable Personalization with CleverTap’s Momchil Kyurkchiev appeared first on Business of Apps.

The post Evolving Financial Leadership in Gaming: Martin Macmillan’s Journey with Pollen VC and Mobile Finance Collective appeared first on Business of Apps.

The post Unlocking App Success: Insights on Retention, Alternative App Stores, and Marginal Gains with Mick Rigby, Yodel Mobile appeared first on Business of Apps.

Discover how to effectively target and convert organic audiences by leveraging Google’s latest features, which are based on their search trends. Learn about the most recent testing techniques, factors to take into account for successful post-launch assessment, and much more.

The post Using Organic Keyword Targeting for Google’s ASO appeared first on Business of Apps.

Paid advertisements, in-app purchases, and a combo of ASO and SEO are commonly included in the conventional formula for app growth. However, the community needs to be more frequently considered and understood.

Explore with Reddit how community involvement is essential to user growth. Learn how companies can use digital platforms to test ideas, identify trends, gauge user mood, and have meaningful conversations with consumers.

The post Ways in Which Online Communities Fuel User Growth appeared first on Business of Apps.

The purpose of the ‘streak’ is to gamify the tracking feature. It keeps track of the number of consecutive days of the user’s particular activity, such as running. These specific features encourage maximized app engagement as the consistent updates help develop the user’s habit and sense of commitment.

Since this feature provides a sense of achievement and motivation, it enhances the user’s overall experience and satisfaction with the app. The team from WeWard shares how they use the streak feature to their advantage.

#appgrowth #streak #gamefication

The post WeWard’s Effective Use of the Streak Feature appeared first on Business of Apps.

Explore AdAttributionKit and its precursor SKAdNetwork in detail, examine real-world scenarios, and receive practice-driven guidance from the leading SKAN and privacy-first advertising practitioners in the business.

The post Effective Practices for High-Performing AdAttributionKit (SKAN) Campaigns appeared first on Business of Apps.

In today’s world, where there is an excess of data, the mastering Marketing Mix Modeling (MMM) is crucial for strategic user acquisition. This session will help the viewers understand the layers of MMM, highlighting its importance for marketers across all sectors.

The post Unlocking Growth Through Marketing Mix Modelling appeared first on Business of Apps.

Join this workshop to explore the long-running discussion around building your growth stack—and whether to use multiple-point solutions or an all-in-one platform.

The post An All-in-One Point Solution for User Engagement appeared first on Business of Apps.

David Brown-Landron, Founder & CEO of Grohaus
Alon Rivel, the VP, Head of Global Marketing at Hornet
Kate Palmer, Head of Performance Marketing at TouchTunes
Sam McLellan, CMO at BigBrain Games

They talk about the main things that app marketers should be looking out for in the app market going into the second half of 2024. This panel of experts share teachniques and tactics from experienced app leaders. They discuss the strategies they deploy to manage their teams, patterns and trends that have been forecasted and finally tips and suggestions for growing apps.

The post Strategies for Future App Growth appeared first on Business of Apps.

During this discussion, the speakers dive into the tactics that have driven Fubos’ success examining how to use media platforms. Join in to explore subjects, like improving ads making the most of streaming services and adapting to changes, in how people consume content.

#appgrowth #strategy #mediamix

The post Fubo’s Fireside Chat About Mastering Media Mix appeared first on Business of Apps.

The privacy-centric, data collection era poses various new challenges for app marketers. They stress the importance of app marketers being able to measure their strategies and learning what really drives actual user enagagement as well as ROI (Return on Investment).

Let’s dive into learning about some of the real-life challenges and find out what methods successful marketers use to show and maintain confidence in their decisions and their continued, ongoing success.

#roi #userengagement #appgrowth

The post Marketing Success in a Privacy-centric Era appeared first on Business of Apps.

Join Appfigures to get an overview of the trends, opportunities and challenges that app marketers are currently encountering in 2024.

#appmarketing #appgrowth #apsnyc

The post App Marketing State 2024 appeared first on Business of Apps.

In this talk, Jeff Wang, the VP of Growth at Hiatus focuses on lifecycle and how it is incorporated into Hiatus’s growth program. He also discusses the importance of CRM User Interface and User Experience as ingredients in the growth recipe.

Jeff shares a lot of insights, which include some examples of experiences that have been created for Hiatus users. He also does an analysis of lifecycle and growth, side by side.

#appgrowth #crm #ux #ui

The post Transforming Growth Flywheel Using UI/UX and CRM Elements appeared first on Business of Apps.

Alex Meredith, Co-Founder of honest
Andrew Tsui, Director of Product Management at CNN
Yves Benchimol, CEO & Co-Founder of WeWard
Sukriti Chadha, Product Manager at DoorDash

Join this session for an enlightening discussion about using product-led growth strategies to fuel your app’s growth and success. Learn how to boost user adoption, and user engagement, and maximize revenue by making your app product-centred. They share best practices and instances from case studies to strengthen your app with a user-centric approach.

#useracquisition #userengagement #appgrowth #apsnyc

The post Product-Led Strategies: Unleashing Growth appeared first on Business of Apps.

He will delve into best practices and techniques used by Sandboxx to boost user engagement and satisfaction.

Jeremiah shares real-life case studies and discusses ways in which you can create an onboarding experience that will leave the users wanting more, resulting in boosted growth and lasting user loyalty from the get-go.

The post Quick-Track to User Loyalty: From On-boarding to Engagement appeared first on Business of Apps.

Discover how to transform your app marketing tactics and improve your effectiveness in the ever-changing app environment of today, from segmentation to automation.

The post Unlocking the Potential of Growth Driven by Data appeared first on Business of Apps.

He shares thoughts and insights to get ahead of the curve and understand how to use new functions and features from Apple and Google to prepare your apps for top performance now and in the future.

Dave presents some ways to convert organic users:

New Apple features to deep link from CPP’s to increase engagement
Focus state & search behaviour
CSLs targets keywords

The post Today’s ASO 2025 appeared first on Business of Apps.

This session provides a thorough understanding of the new personalised engagement best practices that Adobe’s global growth product management team is implementing to increase product adoption, streamline first-mile user onboarding, turn trial users into paying subscribers, and keep and grow devoted clientele.

The post Best Practices for Mobile Growth: Going Beyond the Install appeared first on Business of Apps.

Discover how applications such, as CoinStats, UNUM and similar ones have incorporated tailored approaches to boost their subscription earnings. This discussion will present instances of tactics providing valuable perspectives on how to implement these techniques to improve your subscription structure. Acquire an understanding of the factors that contribute to the success of subscriptions, in leading applications.

The post Top Apps’ Revenue Optimization Strategies appeared first on Business of Apps.

Since in a regulated sector, the governments’ rules appy, building creative comes with many challenges. It can be a big headache to make creatives is such businesses.

In this session, Diogo discusses all the lessons learned from the research and experiements that Jackpocket has undergone to be able to produce and deliver creatives that meet the criteria. He shares the characteristics of creatives that are more likely to be accepted by the brand, marketing, and legal teams.

The post Building Creatives in a Regulated Sector appeared first on Business of Apps.

To maximize user acquisition and generate more revenue covering various regions and cultures, setting the correct price is vital.

In this session, Jacob teaches key strategies for changing the app pricing strategy to adapt to different countries. Through this presentation, you will discover effective pricing tactics, models and techniques to maximize monetization without affecting product sales in the market as well as user satisfaction.

#ua #pricingstrategy #appgrowth

The post World-wide Pricing For Your App appeared first on Business of Apps.

Sean and Kelsey discuss the tactics, tools, and collaboration needed to coordinate consistent messaging and accurate targeting throughout the client’s lifetime in this presentation.

The post Bilt’s Cross-Channel Customer Journeys Approach for Maximizing Retention appeared first on Business of Apps.

Since Babbel is not an app company, but rather a language learning company that has an app, this has dictated how and what they need to focus on to market effectively. Join these speakers for the live Sub Club podcast as they talk about how Babbel has found and measured success using different mediums – such as Radio, TV and offline ad formats – that some other companies use as well.

#ads #appgrowth #apsnyc

The post Trying Offline Ads: Lessons Learned from Babbel appeared first on Business of Apps.

The post Subscription Success Secrets: Madduck’s Marketing Mastery with Bahar Bölükbast, Madduck appeared first on Business of Apps.

The post Quantum Leap in App Analysis: Unveiling the Magic with Alfred Awosanya, Quantum Metric appeared first on Business of Apps.

The post Supercharging Growth: Netcore’s AI-Driven Customer Retention Magic with Ankit Gupta, Netcore Cloud appeared first on Business of Apps.

The post Unleashing Data’s Power: Iterable’s Insights to Drive Growth with John Bizimana, Iterable appeared first on Business of Apps.

The post Mastering Multichannel Magic: Scaling Messaging with Byron Goodman, Customer.io appeared first on Business of Apps.

#automation #engagement #conversion

The post Increasing Engagement and Conversion with the Help of Automation appeared first on Business of Apps.

#userinteraction #appdevelopment #monetization

The post Applying Cognitive Bias to Change Engagement and Monetization Strategies for Apps appeared first on Business of Apps.

#optimization #AI #userresearch

The post Transcending Best Practices in “Common Practice” Plateau appeared first on Business of Apps.

#useracquisition #digitalftprints #cookies

The post Love at “First” Sight: First Party Cookies & Acquisitions appeared first on Business of Apps.

They talk about the recent surge in privacy-centric measurement and how it has forced the sector to adopt a broader perspective of campaign success definition, attribution, and planning. Learn how top mobile marketers are modifying their approaches and making use of incrementality and additional measuring techniques in this panel discussion to get the most out of their marketing expenditures.

#attribution #mobilemarketing #measurement

The post Panel: Changing Views for Measuring for Success in the Privacy-First Era appeared first on Business of Apps.

Join them as they discuss App Store Optimisation, subscription monetization, and other marketing problems encountered in expanding Microsoft’s flagship mobile offerings in this talk about the well-liked Sub Club podcast.

#monetization #microsoft #ASO

The post Some Insights from Expanding Microsoft 365 and Copilot appeared first on Business of Apps.

Over 90% of apps make money through in-app purchases, making them the most common form of app monetization. However, gaining clients profitably becomes harder every year due to rising competition and a lack of marketing attribution.

Join us to learn exclusive data insights from more than 7,000 of the biggest publishers and apps globally and to find out how to create a scalable web2app acquisition channel.

#appmonetization #subscription #web2app

The post Subscription Margin Optimisation and Web2App Transition appeared first on Business of Apps.

#growthmarketing #APSLondon #automatization #customization

The post Web-to-App Funnel: Its Potential and Strengths for Growth Management appeared first on Business of Apps.

#AI #customization #B2Cmarketing

The post Messaging in the AI Era appeared first on Business of Apps.

Memrise had become a commodity app in 2020. They were offering the same language apps as a many others. This is the story of how they used AI to transform an “established meh” software into a user engagement and acquisition powerhouse with:

-15,000 new members sign ups every day for free advertising.

-Based on millions of reviews, the best language learning app available on the App Store.

#userengagement #useracquisition #APSLondon

The post How AI Can Help You Go From “Established Meh” to Engagement Rocketship appeared first on Business of Apps.

Headway uses Empathy-Based Onboarding to establish genuine, meaningful connections with consumers right away, making their journey unique and increasing conversion rates. In this talk, I’ll cover our in-depth knowledge of creating highly effective funnels, along with numerous useful takeaways and examples from Headway products.

#onboarding #conversions #APSLondon

The post Increasing Conversions with Empathy-Driven Onboarding appeared first on Business of Apps.

Explore the process of turning a mobile app into something new. Jenniffer will analyse important tactics and insights that have shaped the Nespresso app’s development and break down real-world instances to impart lessons to you.

#appdevelopment #transformation #appengagement #APSLondon

The post Transforming a Mobile Product: From Concept to Market appeared first on Business of Apps.

Sue Azari, AppsFlyer eCommerce Industry Lead
ASOS Head of Technology for Mobile Apps, Vijay Ram
Lucy Rosier, John Lewis’s Manager of Customer Apps Marketing
Sam Hopkinson, JD Sports’ Head of Apps & Loyalty.
Product Lead at Holland & Barrett, Eugene Kuznetsov

Join this panel as they discuss the crucial subject of retaining users’ interest and loyalty. They will discuss how to enhance user experience, onboarding, and messaging to increase retention as well as how to change your app engagement strategy.

#retentionstrategies #onboarding #userexperience

The post Panel: Effective Strategies to Boost User Loyalty and App Retention appeared first on Business of Apps.

Julia Dalzhenkava, TikTok’s Senior Product Manager for App Ads and Measurement
Savannah Smith, TikTok’s head of apps and services
Bolt’s Performance Marketing Manager, Anastassia Tsarenko

In today’s ever-changing digital landscape, it is imperative to adjust to the shifting requirements and behaviours of consumers. The consumer journey is no longer linear, so it’s critical for businesses to be present in settings where a range of interested parties are present. Come explore with us how TikTok’s entertainment ecosystem is generating complete funnel effect to support app customers in becoming adaptable in the demanding world of today.

#tiktok #tiktokmarketing #customerjourney

The post Panel: Impactful Entertainment and TikTok appeared first on Business of Apps.

Join us for an overview of the industry’s current situation and future prospects as we discuss the app growth patterns that will be evident in 2024.

#mobilefirst #appdevelopment #mobileapps

The post Future of Mobile-First Living: Get your share appeared first on Business of Apps.

AIApply’s Head of Growth, Yoann Pavy
Growth Lead at what3words, Emma Dugdale
Skyscanner’s Senior Marketing Manager, Daniel Lupu
Product Madness’s Yagiz Ozyurek, the Google team lead
Head of Performance Marketing at Paired, Jessica Gotti

The most recent developments, hot new trends, and game-changing user acquisition tactics for 2024 will all be covered in this session.

#ua #mobileappgrowth #mobileapps

The post UA in 2024 appeared first on Business of Apps.

Understanding Marketing Mix Modelling (MMM) is crucial for effective user acquisition in today’s data-driven marketing environment. The layers of MMM will be removed in this workshop, highlighting its critical significance for marketers in all industries. After leaving, you will know how to use MMM for increased marketing impact and efficacy.

#marketingmix #mobileappgrowth #appgrowth

The post Using Marketing Mix Modelling to Unlock Growth appeared first on Business of Apps.

This talk will dissect the essential components that all viral advertisements share and show you how to use viral creatives to achieve previously unheard-of paid growth.

Raising the bar for creativity requires supporting groups and processes to make room and cultivate an attitude that permits rewriting conventional narrative arcs. Discover how, in keeping with this philosophy, we expanded from 3 members in 2022 to 15 in 2024.

In conclusion, they offer a paradigm change rather than merely the ideal fusion of action, creativity, and discovery. It’s an opportunity to rethink what viral creatives may truly do in 2024.

#advertising #paradigmshift #appgrowth

The post The Creative Counterintelligence of the Team That Broke the Internet appeared first on Business of Apps.

Apple Search Ads, with over 650 million weekly active users, is a significant ad network to include in your UA mix; nevertheless, scaling with it might be challenging due to its competitiveness. Attend AppTweak’s webinar to discover the useful strategies their consulting team uses to increase campaign effectiveness and scale installs.

#asa #appgrowth #scalemodels #mobileappgrowth

The post Useful Strategies for Boosting Your ASA Campaigns appeared first on Business of Apps.

Is Google attempting to do away with ASO methods given the significant strides they’ve made in the last year to give their own tools more control over optimisation? Come learn about the future of ASO on Android and iOS, as well as where to spend your app store marketing money for the best return on investment, at Yodel Mobile’s session led by App Marketer of the Year Megan Dean. We’ll discuss our insights and methods for using ASO to effectively deliver impact in 2024 and beyond.

#aso #optimization #mobileappgrowth #mobileapps

The post Is Google Trying to Eliminate ASO? appeared first on Business of Apps.

Discover how implementing advanced automation can transform your approach to Apple Search Ads, allowing you to go beyond simple approaches and implement effective and efficient methods on a large scale.

#automation #asa #appleads #mobileappgrowth

The post Using Strategies Rather Than Tactics to Purchase Apple Search Ads appeared first on Business of Apps.

Join this session to learn how to make the connections between ASO and Apple Search Ads, including best practices for increasing exposure, defeating competitors, utilising custom product pages, and using multiplacement ad strategy.

#aso #asa #mobileappgrowth #appgrowth

The post Case Study: App-solutely Crushing It with ASO & ASA appeared first on Business of Apps.

Discover how to transform your app marketing tactics and improve your performance in the fast-paced app ecosystem of today, from segmentation to automation.

#userengagement #retention #appmarketing #automation

The post Unlocking the Potential of Growth Driven by Data appeared first on Business of Apps.

The majority of subscription apps simply consider CRM to be outside cues to prompt a single action. We were able to dramatically affect early user retention with CRM alone, without including the product, by putting user psychology and gamification at the centre of an onboarding experiment.

#crm #mobileappgrowth #mobilemarketing #retentionstrategies

The post How Lifesum 2x’d Their Impact on M1 Retention by CRM: Case Study appeared first on Business of Apps.

Although mobile is a big part of today’s digital experience, creating the ideal mobile app experience is not always easy. Ant Wright will talk about how mobile is becoming more and more popular and what that means for channel investments in 2024. You’ll learn how putting an emphasis on user-centric designs and personalization can improve usability and increase user retention by hearing from digital firms that have completely changed their experience.

#usercentereddesign #personalization #mobileappgrowth

The post 3 Ways to Create a Smooth Mobile App Experience appeared first on Business of Apps.

It can be difficult to increase revenue and sustain client growth and loyalty, but marketers occasionally fail to use basic tactics that limit their team’s ability to positively impact the organization’s financial performance. We will explore the steps involved in creating a customer-centric marketing strategy (and team) in this webinar. We’ll discuss the difficulties posed by data and MarTech, provide an outlook on marketing’s future, and provide a calculated plan for dismantling organizational silos in order to grow and succeed.

#appgrowth #customercentric #mobileappgrowth

The post Unlocking Revenue Growth and Lasting Loyalty with Customer-Centric Marketing appeared first on Business of Apps.

Bahar will discuss both the successful strategies and the difficult choices that arise with app expansion. Improve your app experience with useful advice and professional insights!

#appgrowth #appsubscription #appmarketing

The post How to Profitably Expand Your Subscription App in an Increasingly Cutthroat Market appeared first on Business of Apps.

#monetization #onboarding #appgrowth #mobilemarketing

The post How Documents Went from 0 to a Multi-Million Dollar Business with 70+ Product Experiments in 3 Years appeared first on Business of Apps.

Attend this presentation to gain insights into a framework that uses personalization at every stage of the user journey to boost user engagement.

#userjourney #userengagement #personalization

The post Here’s Where Next Level Personalisation Begins appeared first on Business of Apps.

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Unlock the Power of Generative AI in Creative Production for Apps appeared first on Business of Apps.

This video focuses on how Sweatcoin became the fastest growing H&F app in 2022 thanks to virality, network impact, and user-generated content.

#appgrowth #mobilemarketing #mobileappdevelopment #growthstrategies

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
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Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Learning From Sweatcoin’s Growth Engine appeared first on Business of Apps.

He discussed how the size and stage of an app’s lifecycle might affect the variations in ASO tactics during this session. This will make it easier for ASO teams at businesses of all sizes to identify potential development areas.

#appgrowth #aso #appmarketing #mobilemarketing

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
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Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post ASO Strategies for all: From Startup to Enterprise appeared first on Business of Apps.

InnoGames GmbH’s Performance Marketing Manager, Deniz Kekeç delved into a new approach in User Acquisition: narrative marketing. She explains how rather than simply explaining the product, InnoGames immersed users in its story.

#userretention #useracquisition #appgrowth #mobilemarketing

Find out more information on App Promotion Summit events via the website and social media channels:

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The post A New Approach in UA: Concept to Reality appeared first on Business of Apps.

how can the appropriate data be gathered?

Ways to get the user to communicate their needs?

After we have this data, how do we deliver the personalisation?

How would one define success?

In this session, Marton Varga from adidas’s Running app, will provide insights on how to design user journeys in order to target the right customers with the right product.

#appgrowth #aso #userjourney #mobilemarketing #personalization

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Designing Effective User Journeys appeared first on Business of Apps.

Issues covered in the seminar include: –

How to develop a product that will be profitable depending on your industry, user base, and overall plan.

The domino effect of a decision (impact of one decision has on another), the need to reduce risk, and the importance of embracing these risks.

How to align your monetization strategy with your growth strategy.

#appgrowth #mobilemarketing #aso #monetizationstrategies #growthstrategies

Website: https://apppromotionsummit.com/

Facebook: https://www.facebook.com/AppPromotionSummit/

Instagram: https://www.instagram.com/apppromotionsummit/

Twitter: https://twitter.com/apppromotion

LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Understanding Revenue Levers and Their Metrics appeared first on Business of Apps.

He spoke about ASO, CRO and the importance of backlinks. He explained how Store Ads add to the campaign, but they should not be the only driving force. Dave discussed why it is important to optimize before and after downloads to increase engagement.

Dave shared tips and tricks and processes that can be implemented for a successful ASO strategy.

#aso #appgrowth #mobilemarketing #cro

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Successful ASO Strategies For A Changing World appeared first on Business of Apps.

Blacklane’s Head of Retention, Ioana Iordache

Delivery Hero’s Head of CRM, Tobias Lüder

Blinkist’s Senior CRM Manager, Isabelle Matuschka

Jon Genovard from ShareTheMeal, United Nations World Food Programme

Niklas Henckell from Jodel They will go over the best strategies and suggestions you can use to increase retention. The trends that our panelists anticipate seeing in the upcoming year will also be discussed.

#retention #engagementboost #useracquisition #appgrowth

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post PANEL: Boosting User Engagement and App Retention appeared first on Business of Apps.

The panelists include Wendy Tai, Head of Performance Marketing at Wolt, Ara Salbashian, Head Of Digital Marketing at FREENOW, Alexander Beresford, Chief Growth Officer at Taxfix, and Rodolphe Helderwerdt, Head of Marketing at tandem.

This panel of experts talks about and covers helpful strategies from some of the finest apps available right now.

Their main focus is on:

effective team management.
what trends can be seen in the market
suggestions for app growth

#appgrowth #marketing #aso #growthstrategies

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post PANEL: App Growth Strategies for 2024 appeared first on Business of Apps.

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Live Podcast Recording: Mobile User Acquisition Show appeared first on Business of Apps.

Inna Sumovska from Hily — Dating App’s Tiktok Solutions explores how to use Tiktok for your advantage. She shares her ABC approach

A – creative analysis
B – broad audience
C – creators

The workshop will include audience insights, creative analysis strategies, examples of TOP winners and best practices for Creators working together.

#appgrowth #mobilemarketing #creatives #appmarketing

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Making the Most of TikTok appeared first on Business of Apps.

He mentions 3 commonalities, all the top market leaders are:

customer obsessed

insights obsessed

partners obsessed

Moengage believes the key to success is retention and they also share some retention techniques with the audience.

#retentionstrategies #mobilemarketing #appgrowth #appmarketing

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Become a Market Leader Without Investing Billions appeared first on Business of Apps.

One of the major tips that she shared was good recruiting – hiring people who have a strong impact.

She shared 4 areas which Deezer worked on to increase profitability:

Media-buy operations

Pricing & Offers

KPI: Predictive LTV/SAC

User Journeys

#appgrowth #userjourney #profitability #mobilemarketing

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Deezer’s Revamped App Growth Strategy appeared first on Business of Apps.

She looked into how companies personalize, the categories and the step by step approach to generate revenue. She shared a personalization ladder with detailed steps.

In a nutshell, Lara shared the following steps to personalize:

Know your customers

Integrate technology

Scale in real-time

Proactive engagement

#appgrowth #userengagement #personalization #mobilemarketing

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
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Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Boosting User Engagement through Personalization appeared first on Business of Apps.

Additionally, we’ll explain how you can stop worrying about LTV altogether. Real-world case studies will demonstrate the efficacy of our methodology and demonstrate how you may avoid getting bogged down in LTV calculations by concentrating your time and efforts on activities that will increase your revenue.

#appgrowth #ltv #subscriptionbusiness #mobilemarketing #aso

Find out more information on App Promotion Summit events via the website and social media channels:

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Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Mastering LTV & its Prediction appeared first on Business of Apps.

Discover how top brands connect with consumers, users, and new audiences to get insights into customer engagement, retention, and growth strategies. In the end, this will help you make decisions with fewer risks.

#growthstrategies #appgrowth #customerengagement #retention #mobilemarketing

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Driving App Engagement With Empathy appeared first on Business of Apps.

The goal of this workshop is to improve your SKAN 4 strategic decision-making abilities through a practical, hands-on approach. With an emphasis on practical applications and use cases rather than abstract ideas, participants will understand typical errors in decision-making and obtain insightful knowledge from thorough SKAN 4 setup instructions.

It will help close the knowledge gap between theory and practice by interacting with real-world examples, guaranteeing a highly applicable and rewarding learning experience.

#appgrowth #appmarketing #mobilemarketing #aso

Find out more information on App Promotion Summit events via the website and social media channels:

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LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post SKAN 4 – Bridging the Gap Between Theory and Practice appeared first on Business of Apps.

Branch and RTL2 talk about important strategies to keep consumers interested from the first download to ongoing engagement. Explore the success story of RTL and learn how mobile apps are transforming user engagement through personalised experiences, important KPIs, and the changing nature of user behaviour.

#userengagement #appgrowth #appmarketing #mobilemarketing

Find out more information on App Promotion Summit events via the website and social media channels:

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LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Cracking the Code of an Effective Mobile Strategy appeared first on Business of Apps.

He gave a detailed overview about:

Custom Product Pages & it’s core benefits
Creating Custom Pages at scale
Prioritizing efforts
Design assets & measure success

#aso #ideation #growthstrategy #appgrowth #mobilemarketing

Find out more information on App Promotion Summit events via the website and social media channels:

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LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post A Framework for Personalised Product Pages appeared first on Business of Apps.

They discussed why keyword optimisation is not as effective for their brand, however they explained that it is still very much significant for smaller companies.

#appgrowth #mobilemarketing #appmarketing #keywordoptimization #crmmanagement

Find out more information on App Promotion Summit events via the website and social media channels:

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Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Surging Visibility vs Searching Keywords appeared first on Business of Apps.

the value of investing in creatives,
explains how Paired boosted their creative production, and
gives a broad rundown of their structure, which includes internalizing the creative team, putting processes in place, and setting KPIs.

#creatives #appgrowth #mobilemarketing #appmarketing #aso

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
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Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post How Investing in Creatives Helped Paired Grow appeared first on Business of Apps.

Find out more information on App Promotion Summit events via the website and social media channels:

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Instagram: https://www.instagram.com/apppromotionsummit/
Twitter: https://twitter.com/apppromotion
LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post The Subscription Market’s Most Important Lessons appeared first on Business of Apps.

Find out more information on App Promotion Summit events via the website and social media channels:

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The post Learnings from Leading Growth Marketing appeared first on Business of Apps.

Find out more information on App Promotion Summit events via the website and social media channels:

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The post Strategies for Scaling Subscription Apps for Kids appeared first on Business of Apps.

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The post ASO for Subscription Apps appeared first on Business of Apps.

Find out more information on App Promotion Summit events via the website and social media channels:

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The post Boosting the Monetization Strategy Using AI appeared first on Business of Apps.

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The post Using AI to Gain a Competitive Edge appeared first on Business of Apps.

– Adding value for subscribed users by creating a reward mechanism

– Work on customer retention as the marketplace is getting populated everyday

– Using CRM, a powerful tool to engage and retain users Karan also shared results from case studies of Blinkist and Black Lane.

Find out more information on App Promotion Summit events via the website and social media channels:

Website: https://apppromotionsummit.com/
Facebook: https://www.facebook.com/AppPromotionSummit/
Instagram: https://www.instagram.com/apppromotionsummit/
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LinkedIn: https://www.linkedin.com/company/app-promotion-summit/

The post Reward Schemes Using Advanced CRM to Retain Subscribers appeared first on Business of Apps.

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The post Taking Preventative Measures for Subscriber Churn appeared first on Business of Apps.

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The post Gaining Lifelong Customer Loyalty appeared first on Business of Apps.

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The post Optimizing Monetization By Providing a Positive User Experience appeared first on Business of Apps.

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The post 7 A/B Tests to Boost Subscriptions appeared first on Business of Apps.

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The post PANEL: User Acquisition for Subscription Apps appeared first on Business of Apps.

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The post Navigating the Changing Face of Modern Mobile Marketing to Adapt to the Era of Privacy appeared first on Business of Apps.

In this session from APS NYC, Andrew Tsui shared how K Health dealt with ATT and specifically user acquisition attribution, including the main factors that caused them to shift their tactics in 2021, what they did in 2022, and some lessons learned along the way.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Web-to-app User Acquisition War Stories appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post The New Era of ASO: Conquer the Modern App Stores appeared first on Business of Apps.

Ariel Michaeli from Appfigures explores how to successfully implement data-driven decision making as part of your app growth strategy.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Are You Guessing Growth appeared first on Business of Apps.

But, what are the challenges we’ll also face in this new world where Generative also comes with flaws and fallacies? Nicole Castillo of News Corp joined APS NYC to discuss how to navigate this new space and lean into the benefits and where to be wary of the pitfalls.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Generative AI’s Impact on Mobile appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Winning Retention and Winback Strategies From the Masters appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Rallying for Change How Collective Action Can Fix Bad Mobile Ads appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post ASO Strategies for Engagement Breaking the 4th Wall appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post ASO is Dead appeared first on Business of Apps.

In this video, Brenda Chen from AppsFlyer, Gregory Pang from Mistplay and Leslie Lacayo from Step breakdown the cross-platform opportunity for mobile apps – including why it matters, how cross-platform measurement has advanced, and key use cases to propel your growth.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post The Cross Platform Opportunity for Mobile Apps CTV Beyond appeared first on Business of Apps.

At APS NYC, Optimove’s Dan Sterling explored what it means to start with the customer by driving loyalty, taking steps to improve retention, and which tools we should be using to deliver memorable customer experiences that keep them returning.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Start with The Customer and Win Loyalty for Life appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Strategic Analytics for App Growth appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Rebuilding User Acquisition appeared first on Business of Apps.

In this video, Jessica Owen shares tips and lessons learned from building and scaling lifecycle teams from the earliest days to full scale-up growth, including the scope, people, tools, and reporting you’ll need at each phase.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Lifecycle Marketing: From Getting Started to Scaling Up appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Content that Connects: Building Connections and Community through In-App Content appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post The Generative AI Revolution appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Next Gen Measurement How Modern Growth Marketers are Adapting Strategies to Drive Growth appeared first on Business of Apps.

At APS NYC, Alexander Guerra of Baz reviewed how dual-engagement programs like loyalty and membership can work well to increase switching cost for any company.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post How to build a Powerful Loyalty Program to Engage Customers Long term appeared first on Business of Apps.

In this session from APS NYC, Andrew Rauner of Dow Jones talks about how to pair various traditional growth strategies with actual, tangible, core product improvements that will be a delight to your customer base, and your product counterparts.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post The Role of “The Product” in your App Growth Strategy appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post ASO in 2023 Status Quo Trends and Predictions appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post ROAARRR The Growth Framework Used to Grow Postmates, Soothe and Brigit appeared first on Business of Apps.

Christopher Dalla Riva joined us at APS NYC to discuss the various improvements Audiomack have made to their user onboarding flow that not only have led to dramatically higher account creation conversion but have also found people music that they want more quickly.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Getting You to Your Next Favorite Song: Audiomack, Onboarding, and the Cold Start Problem appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Supercharging App Engagement and Retention appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Fireside Chat: How to Optimize your UA Strategy and Nail your Creative Campaigns appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Building a Social Commerce Growth Loop appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Mobile App Subscription: 5 Learnings from Femtech appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Driving App Growth Via Cross-Channel Messages appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Growing Your App Downloads With PR appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Growth Engine for App Store 2023 appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Uplifting Apps Using User Reviews appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Optimizing Apple Search Ads Performance using CPPs appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Driving Acquisition with Data and Design appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post The Complete Guide to ASA appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post PANEL: Rebuilding User Acquisition appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post UA Strategies and Effective Ad Analysis appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Developing a Successful Creative Strategy for Social Channels appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Using Influencers and Referrals to Grow Your App appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Leveraging Contextual Data for Performance Advertising appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post App Growth Via Mobile Marketing Despite a Downturn appeared first on Business of Apps.

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#appgrowth #aso #appstore #appmarketing #mobilegrowth #mobileapps #mobilemarketing

The post Driving Personalization at Scale with Data appeared first on Business of Apps.