As AI takes over the transactional tasks of ad buying and campaign management, the essential question for leadership becomes: Who do we actually need to hire to drive sustainable growth?
Mark Mukhin, Team Lead App Marketing at AutoScout24, leads this interactive workshop focused on answering that question.
Participants gain immediate, practical experience using the AI Value Matrix – a powerful strategic framework—to navigate the post-automation landscape of 2027. This session cuts through trend-talk to help you design the high-impact growth teams of the future, defining the essential human talent that will determine who survives and wins the AI transition.
