As privacy-first rules reshape mobile marketing, app teams are being forced to rethink what data they can use — and how they use it.
In this App Talk interview, Peggy Anne Salz speaks with Dieter Rappold, Co-Founder & CEO of ContextSDK, about why on-device contextual data is emerging as a critical new layer for app growth.
They explore how motion sensors, charging state, time of day, and real-world behavior can be transformed into intent signals — improving engagement, retention, monetization, fraud detection, and lifecycle messaging, all while staying privacy-safe. Dieter also explains how ContextSDK is evolving from monetization tools into a broader first-party data infrastructure for modern apps.
