As competition intensifies inside Google, Meta, and TikTok, app marketers are increasingly looking beyond the walled gardens to find scalable growth.
In this App Talk interview, Peggy Anne Salz speaks with Omri Argaman, CEO of Zoomd, during Business of Apps Berlin 2025.
They discuss how Zoomd combines proprietary technology, AI-driven automation, programmatic media, and localized creatives to help apps scale globally. The conversation covers performance marketing beyond closed ecosystems, regional growth opportunities, AI in media buying and creative production, and how advertisers can prepare for major moments like the World Cup without paying sponsorship-level prices.
