Beating the odds: The latest iGaming growth guide - Business of Apps

Beating the odds: The latest iGaming growth guide

Brought to you by Smadex, Singular, and MobileAction

Scaling iGaming campaigns isn’t just about impressions. It’s about reaching the right players at the right moment with the right message.

Beating the Odds gives marketers, UA managers, and creative teams a step-by-step roadmap to build high-performing, compliant campaigns that drive engagement, retention, and revenue.

What’s in it for you

  • Master player acquisition: Pinpoint high-value gamers with programmatic ads and ASO
  • Craft creatives that win: Design ads that grab attention and boost installs
  • Supercharge your campaigns: Turn engagement and deposits into measurable growth

With these strategies, you’ll unlock the full potential of your iGaming campaigns. Learn to engage and retain the players who matter most, optimize every touchpoint for maximum ROI, and stay ahead of emerging trends with AI-powered insights.

Turn every click into a loyal player and every campaign into a growth engine. Are you ready to beat the odds and dominate iGaming?