The app market in 2026 has never had more opportunity.
App commerce is exploding. Subscriptions and in-app payments are now the default business model. Apps are now always-on services powering banking, retail, streaming, fitness, and more.
AI is accelerating everything. Build cycles are shorter. Personalisation is deeper. Small teams can now ship and iterate faster than ever.
But growth hasn’t got easier.
Acquisition is more expensive and harder to measure. Retention and churn are as tough to crack as five or ten years ago. CRM and lifecycle strategies are underdeveloped. AI is everywhere but real, usable examples are still rare.
That’s exactly why Business of Apps London exists, to help you solve these challenges. And this year marks an important moment.
For the first time, we’re bringing you the event under our new name (formerly called App Promotion Summit London), we’re bringing the same ecosystem together under one unified platform for the app economy.
Same high-quality, agenda-setting conversations. Same meaningful, authentic connections. Same access to the platforms and partners shaping app growth.
The 2026 agenda (coming soon) will focus on how app growth actually happens today:
- CRM, lifecycle, and retention tactics across the customer journey
- Acquisition, ASO, and paid media with real benchmarks
- Optimising web-to-app flows, onboarding, and UX to convert more visitors into active users
- AI in growth teams with practical use cases
- Product, marketing, and data teams working together
- Vertical-specific discussions with honest “biggest fails” insights
You’ll leave with:
- Practical CRM and lifecycle frameworks
- Retention, activation, and re-activation strategies that work
- Clear thinking on tracking and attribution
- Guidance on AI — agents, automation and creatives
- Real case studies, including what didn’t work and why
If you work for an app or brand, you may be eligible for one of our complimentary, subsidised tickets. Applications are limited and reviewed individually.
