Increase your downloads and conversion by up to 2X – 3X by partnering with Gummicube – the global leader in App Store Optimization. Founded in 2010, Gummicube has more than 12 years of ASO experience and mobile marketing with industry-leading and proprietary ASO technology and services. We address all aspects of ASO, including:
- Market Research & Strategy
- Search Optimization
- Paid Search (Apple Search Ads & UAC)
- Optimization of User Acquisition Channels
- Conversion Optimization & A/B Testing
- Creative Services
From implementing enterprise ASO with global companies like Microsoft, NBCUniversal, Sephora and PBS Kids to helping startups like Brainium, Seriously and PlantSnap reach the top of their categories. We have the experience and technology to produce results.
Careers
Check out our careers page here.
Awards




Gummicube Services
- Keyword optimization
- Conversion optimization
- Creative services
- Reputation management
- Attribution and reporting
- Apple Search Ads & Google Ads
- Focus groups & A/B testing
- Market research
Team

David Bell
As a Co-Founder of Gummicube, Dave Bell is an entrepreneur who is internationally recognized as a pioneer in the fields of mobile entertainment and mobile marketing. Dave’s career spans more than two decades and he is credited with launching the first generation of mobile multiplayer games, introducing direct-to-consumer mobile content distribution in partnership with major record labels, and co-inventing the marketing practice that later became widely known as ASO (App Store Optimization). Dave has been featured in and is a frequent contributor to Inc. Magazine, Newsweek, VentureBeat, Mobile Marketer, Mobile Retailer, Business of Apps, and numerous other publications.

Anh Nguyen
As a Co-Founder of Gummicube, a pioneer in App Store Optimization, Anh developed and pioneered the first and best App Store Optimization platform, which focuses on market insights, competitive intelligence, and search optimization. Anh has been instrumental in helping Gummicube’s clients establish ASO as a bedrock of their marketing practice, improve their App Store presence, and increase downloads and revenue. Additionally, she developed one of the first mobile A/B testing platforms to optimize conversion in the App Store and Google Play. These platforms have revolutionized mobile marketing and created the opportunity for apps to find their audience.
Office Location
HEADQUARTERS
1225 West Burnside, Suite 401
Portland, Oregon, 97209
United States
Gummicube Data
| Founded: | 2010 |
|---|---|
| Employees: | 11-50 |
| Revenues: | $5m+ |
| Social Presence: | 2k+ |
| Website Traffic: | 10,000 |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Gummicube Info
| Platforms: | Android, iOS |
|---|---|
| Types: | Agencies, App Localization |
| Groups: | App Marketing, App Store Optimization, App Store Optimization Tools, User Acquisition |
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ASO moves centre stage as organic discovery declines Posted on January 21, 2026 by Nayden Tafradzhiyski Gummicube has published a new downloadable guide designed to help app developers and marketers improve....
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Maximizing the impact of App Store Optimization and paid marketing Posted on January 13, 2026
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The power of merchandising and ASO Posted on January 05, 2026
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Fixing app store funnel drop-offs Posted on December 15, 2025 ...recent Business of Apps podcast episode, Vivian Dang, Senior Director of Accounts & Client Services at Gummicube, unpacked why app store conversion optimization remains one of the most overlooked growth levers....
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How paid campaigns boost your ASO Posted on December 10, 2025 ...latest episode ofApp Talks,David Murphy spoke with David Quinn, VP of Strategy and Partnerships at Gummicube, to discuss the role of paid campaigns in boosting ASO performance.
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Apple Ads evolved. Has your ASO strategy evolved with it? Posted on June 25, 2025
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Ways AI is Impacting the App Store Is the App Store’s new AI making your current ASO strategy obsolete? 🚀 The App Store environment is undergoing its most profound change yet, driven by the increasing integration of AI into its core ranking and recommendation algorithms
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Today’s ASO 2025 Gummicube’s Co-founder and CEO, Dave Bell talks about App Store Optimization trends and patterns in 2025
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Successful ASO Strategies For A Changing World Gummicube Inc
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ASO for Subscription Apps David Quinn from Gummicube, shares how mobile app marketers can get more visibility in the app stores especially for subscription apps
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The New Era of ASO: Conquer the Modern App Stores In this session, David Quinn of Gummicube shares how you can use the latest App Store placements, data and tools to your advantage or fall behind
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#253: How paid campaigns boost your ASO with David Quinn, VP of Strategy and Partnerships at Gummicube App Store optimization is often treated as a checklist item — update keywords, run a few tests, maybe layer on some paid traffic
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#252: Fixing app store funnel drop-offs with Vivian Dang, Senior Director of Accounts & Client Services at Gummicube In today’s episode, we’re digging into one of the most overlooked levers in mobile growth: the App Store page itself
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#82: iOS 15 implications for ASO with David Bell, CEO of Gummicube Year in, year out Apple has been improving its mobile operating system that every iPhone runs on – the iOS
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#1: ASO Essentials with David Bell, CEO and Co-founder of Gummicube 65% of all mobile app installs come from search, this single data point compels all app marketers have the App Store Optimization technique, aka ASO, in their mobile app marketing toolbox
Gummicube Reviews
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Contact us for a Free Audit and Consultation call today – https://www.gummicube.com/ Learn How To Improve Conversion Across All Marketing Channels – https://www.splitcube.com/ |
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Contact |
info@gummicube.com https://www.gummicube.com/about#contact |
