Playdigo

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Playdigo is a leading DSP platform that helps brands and app developers drive scalable user acquisition through programmatic advertising and performance-based campaigns.

The platform enables advertisers to reach high-intent users across mobile apps and mobile web using data-driven targeting, real-time, ai-powered, optimization, and transparent performance measurement. Playdigo focuses on delivering measurable growth outcomes such as installs, in-app events, and conversions, aligning spend directly with business results.

By combining programmatic media buying, audience intelligence, and continuous optimization, Playdigo supports brands looking to efficiently scale mobile growth across programmatic, CTV and rewarded inventory while maintaining control over performance and ROI.

Key Features & Capabilities

• Mobile User Acquisition — drive app installs and user growth via mobile ad campaigns.
• Programmatic Buying / DSP — access programmatic ad inventory via real-time bidding for efficient media buying.
• Real-Time Bidding (RTB) — dynamic bid optimization across global supply sources.
• Precise Audience Targeting & Segmentation — leverage data and targeting tools to match the right ad to the right user.
• Hybrid Human/AI Optimization — budget allocation & optimization based on ROI and performance KPIs.
• Fraud Prevention & Quality Control — technologies to detect/prevent click-fraud, invalid traffic, and ensure high-quality conversions.
• Cross-Channel & Multi-Source Inventory — reach users via many channels (DSP, CTV, display, rewarded, in-app, etc.), consolidating them in a unified platform.
• Creative Strategy & Testing — support for creative optimization (video, display, playable, native, variation testing) to maximize conversion.
• Performance Analytics & Reporting — transparent reporting of key metrics (CPI, CPA, ROAS, retention, LTV) and post-install behavior.
• Global Reach / International Inventory — access to media sources across multiple geographies for global or multi-region campaigns.

Team

Daniel Ehevich

Daniel Ehevich is the CEO and co-founder of Playdigo, a next-generation programmatic marketplace and DSP. With over 15 years of experience in mobile marketing, he has built a deep expertise in user acquisition, performance advertising, and programmatic media buying. At Playdigo, Daniel leads the company’s strategic vision — combining data-driven targeting, contextual ad placement, and scalable campaign execution to help app developers and brands achieve sustained growth. Known for turning complex advertising technology into high-performing growth engines, he champions a results-first approach focused on efficiency, transparency, and measurable ROI.  

Office Locations

San Francisco, CA

United States

Tel Aviv

Israel