Your Meta ads might look fine on the surface, but if your “cheap installs” vanish by Day 2, you’ve got a targeting problem.

REPLUG’s Paid UA team built this 5-minute checklist to help you identify exactly what’s breaking your campaigns, and how to fix it fast.
The same practical framework the REPLUG team uses before scaling budgets into six figures.

Use this quick self-audit to stop feeding Meta’s algorithm bad signals and start driving installs that actually convert.

What you’ll learn:

✅ How to fix campaign setup and optimize for post-install value, not vanity installs
✅ How to build seed audiences that don’t re-target users you already paid for
✅ How to structure bids and budgets to keep CPAs stable
✅ Which placements and creatives perform, and which drain your spend
✅ How to send the right in-app events so Meta learns from real growth data

Get the checklist, run a 5-minute audit, and see where your Meta strategy’s holding you back.

Because profitable growth doesn’t start with bigger budgets, it starts with smarter targeting.