Native Ad Networks (2025)

Mobile native ads are becoming a powerful tool for driving high engagement rates, especially as investment in this area grows every year.

Advertisers are increasingly turning to native ad networks to reach their audiences in more natural, less intrusive ways. The seamless integration of native ads into mobile environments helps capture user attention without disrupting the overall experience.

For marketers, the key benefits of using native ad networks include higher click-through rates (CTRs) and increased user engagement. These platforms allow advertisers to develop creative, tailored strategies that resonate with their target audience.

Successful mobile native ads blend in with the app’s design and content, ensuring that the ads feel like a natural part of the user journey while still drawing attention to the advertiser’s message.

App owners also benefit significantly from incorporating mobile native ads. By partnering with native ad networks, they can monetize their apps without sacrificing user experience, as the ads enhance rather than interrupt interactions.

This balance leads to better user retention and higher revenue potential, making mobile native ads an attractive option for app developers.

In this guide, we’ll explore the top native ad networks and how they help both advertisers and app owners succeed. We’ll cover key strategies for maximizing engagement, choosing the right network, and creating effective mobile native ads that drive results.

What are mobile native ads?

Mobile native ads are a paid advertising format that appears as content on third-party provider sites, feeds, and searches. Content will include articles, editorials, and videos. But it must blend in with its surroundings, be non-intrusive and avoid appearing as an ad.

In practice, mobile native ads are pay-to-play, meaning companies pay third-party providers to feature ads on their pages or feeds. This way, marketers gain access to new third-party audiences and use them to support direct-response goals.

As a form of programmatic advertising, mobile native ads usually contain a headline and a CTA or description that encourages users to click on an ad. Three key components make up native ads:

• Direct-paid opportunity
• Information-based
• Delivered in-stream

The best native ad networks

Native ad networks are platforms that connect advertisers with publishers to deliver ads that blend seamlessly with the surrounding content.

Unlike traditional banner or display ads, native ads mimic the style, format, and tone of the site or app where they appear, making them feel less intrusive.

These networks help advertisers reach highly targeted audiences while allowing publishers to monetise their content in a way that doesn’t disrupt the user experience.

We’ve listed the best native ad networks below.

1. Zoomd

Zoomd is a user acquisition platform that helps brands, app developers, and publishers manage and optimise their digital advertising in one place.

A key part of Zoomd’s strength lies in its automation and performance solutions. The platform can automatically optimise campaigns, allocate budgets, and refine targeting to maximise ROI.

It additionally supports influencer and creator-generated content strategies, providing brands with new ways to connect with audiences in authentic and engaging formats.

Overview

Zoomd was founded in 2012 by Amit Bohensky, along with Omri Argaman and Niv Sharoni.

The founders brought together expertise in tech, marketing, and product development to build a platform aimed at simplifying and optimising digital advertising.

Their vision was to unify campaign management across multiple channels into a single system, making it easier for brands and publishers to acquire users and scale their growth.

Services

Zoomd provides its customers with the following services:

• Access to top ad networks
• Real-time performance insights and fraud prevention
• Campaigns leveraging authentic creator content

2. Hitapps

Hitapps is a mobile ad company specialising in performance marketing and real-time bidding. The company’s strength lies in combining advertising expertise with in-app monetisation strategies.

The network partners with more than 50 top global brands and leverages programmatic bidding tools to optimise campaigns, often achieving measurable boosts in return on investment (known as ROI) and user lifetime value (known as LTV).

Overview

Hitapps was founded in 2017 as a digital ad company with a focus on performance marketing and real-time bidding solutions.

In 2019, Valery Kurylau took the lead as founder and CEO, with Alex Dymovich later joining as a co-founder and investor.

By 2020, Hitapps launched its gaming division, Hitapps Games, and quickly gained traction in the casual and puzzle genres, achieving over 100 million downloads across its titles.

Services

Hitapps provides its customers with the following services:

• A/B testing and analytics to optimise frequency, timing, and format of native ads for higher ROI
• Integration of static, video, and interactive ads to balance user experience with monetisation
• Campaign management, targeting, fraud prevention, RTB, analytics

3. Remerge

Remerge is a mobile ad company specialising in programmatic app retargeting.

Unlike user acquisition platforms, which bring in new users, Remerge helps app developers and brands re-engage existing users who may have stopped using their app or who need an extra push to convert.

This makes Remerge especially valuable for industries such as mobile gaming, eCommerce, and on-demand services, where retention is just as necessary as growth.

In short, it’s not about acquiring users, but about ensuring the users you already have stay engaged and active.

Overview

Remerge was founded in 2014 in Berlin, Germany.

The company was established to address the growing need for mobile app retargeting solutions, a time when the industry was still primarily focused on user acquisition.

The company was co-founded by Pan Katsukis, Benjamin Beivers, and Martin Karlsch. Each founder brought experience from the mobile ad and tech space, which helped shape Remerge’s data-driven, performance-oriented approach.

Services

Remerge provides its customers with the following services:

• Incrementality testing and privacy-first performance analytics
• App retargeting to re-engage existing or lapsed users with personalised ads
• Programmatic acquisition campaigns for high-quality new users

4. Jampp

Jampp was built for performance marketing, helping app businesses acquire new users and re-engage existing ones through programmatic advertising.

The platform provides a suite of creative and measurement tools to maximise campaign impact.

Through automated creative testing, dynamic ad optimisation, and catalogue-based ad variations, Jampp enables the easy personalisation and scaling of creatives. Advanced reporting features, including incrementality measurement, also allow marketers to see the actual additional value generated by campaigns.

Overview

Jampp was founded in 2011 in Buenos Aires, Argentina, by Diego Meller, Martin Anazco, and Gabriel Oyarzabal.

Their vision was to develop a programmatic ad solution specifically designed for mobile, leveraging data and automation to acquire high-value users at scale.

From its beginnings in Latin America, Jampp expanded globally and established itself as a recognised player in the mobile ad tech ecosystem.

Services

Jampp provides its customers with the following services:

• App retargeting campaigns to re-engage and retain existing users
• Programmatic user acquisition to attract high-value new app users
• Creative and analytics solutions, including dynamic native ad optimisation and incrementality measurement

5. Smadex

Smadex is a mobile-first DSP that helps advertisers and agencies run performance-driven and brand campaigns across mobile apps and mobile web.

The platform emphasises transparency, privacy, and control, giving advertisers complete visibility into their campaigns and inventory.

Smadex also provides creative tools for building engaging ad experiences, robust reporting dashboards with detailed analytics, and support for privacy frameworks such as Apple’s SKAdNetwork.

Overview

Smadex was founded in 2011 in Barcelona, Spain, by Jordi de los Pinos, José Ramón Gómez, and Víctor Ruiz. The founders set out to create a programmatic ad platform explicitly designed for the growing mobile market at a time when traditional ad tech solutions were not yet optimised.

Under the leadership of Jordi de los Pinos as CEO, Smadex has grown into an internationally recognised DSP.

Services

Smadex provides its customers with the following services:

• Creative and analytics solutions, including dynamic ad creation
• App retargeting to re-engage and retain existing users
• Programmatic campaigns across mobile, web, and CTV

6. EvaDav

EvaDav is a global mobile ad network that provides a platform for publishers, app developers, and advertisers to buy and sell advertising inventory across mobile devices.

The platform focuses on providing mobile-first advertising solutions, offering a variety of ad formats, such as banner ads, video ads, native ads, and interstitials.

Overview

EvaDav was founded by Alexey Kirichenko in 2017.

He created the platform to provide an innovative mobile advertising solution that connects mobile app developers and publishers with advertisers, allowing them to monetize their apps and sites effectively through different ad formats.

Since its launch, EvaDav has focused on offering a range of advertising formats, such as interstitials, native ads, and video ads, and has expanded globally to support mobile-first marketing campaigns.

Services

EvaDav provides its customers with the following services:

• Supports a variety of mobile ad formats, providing flexibility for publishers and advertisers
• Helps advertisers acquire high-quality users for their apps
• Offers a range of monetisation options for app developers and website owners (as well as user acquisition and campaign management tools)

7. ASTRAD

ASTRAD is a cloud-based demand-side platform designed to help advertisers run multi-channel programmatic campaigns with scale and precision.

It offers solutions for brand awareness, user acquisition, retargeting, and even location-based campaigns, all managed within a single platform. Advertisers can target audiences with demographic, geographic, and behavioural filters, while delivering ads across a wide range of formats.

Overview

ASTRAD was founded by Daniel (Dan) Macia, who serves as both the founder and CEO of the company.

The DSP has evolved into a global programmatic platform, built on high-throughput infrastructure, that offers advanced targeting, creative tools, fraud protection, and real-time analytics.

Services

ASTRAD provides its customers with the following services:

• Real-time fraud detection and brand safety tools
• Advanced analytics and transparent reporting with hundreds of performance metrics
• Creative Studio for building and optimising ad creatives at scale

8. ResultAd

ResultAd is a mobile marketing agency that focuses on helping brands and partners reach the right audiences through performance-driven strategies.

With experience across both local and global markets, the agency leverages more than 100 traffic sources spanning apps and the web. Positioned as a “traffic powerhouse,” ResultAd emphasises results by combining its proprietary ad technology with mobile-first expertise.

Overview

ResultAd was founded in 2016 by a group of digital marketing professionals who saw the rapid rise of mobile usage in Indonesia as a unique opportunity for brands to connect with audiences in new ways.

Since its founding, ResultAd has grown into a trusted partner for companies seeking to scale their presence in Southeast Asia’s competitive digital landscape.

Services

ResultAd provides its customers with the following services:

• Seamlessly integrated ads that match the look and feel of the platform
• Custom visuals, headlines, and content tailored to blend while still capturing user attention
• Data-driven optimisation of native ad placements across multiple traffic sources

9. Mobrand

Mobrand is a mobile app promotion agency dedicated to driving user acquisition through performance-driven strategies. The agency maintains complete control and ensures quality across each campaign it runs.

From in-app engagement to mobile devices and connected TV, Mobrand helps brands reach the right audience and accelerate app growth. Through premium SSP integrations and its proprietary DSP, the platform delivers smarter user acquisition, advanced retargeting, and sustainable brand growth.

Overview

Mobrand was founded in 2015 by Rui Mateus, who also serves as the company’s CTO. With a vision to redefine mobile app promotion through performance-driven strategies, he helped establish Mobrand as a specialised agency focused on user acquisition and campaign quality.

Under Mateus’s leadership, Mobrand has expanded its reach from Portugal to a global scale, supporting apps worldwide in acquiring high-quality users.

Services

Mobrand provides its customers with the following services:

• Performance-based campaigns delivering high-quality app users through in-house traffic
• OpenRTB-powered bidder and DSP with premium SSP integrations for scalable results
• Strategies to re-engage users, increase retention, and maximise lifetime value

10. MyBid

MyBid is a modern ad network designed to help both advertisers and publishers achieve their goals with both speed and efficiency. The platform offers access to more than 17,000 websites, along with flexible payment models including CPM, CPC, and CPA.

MyBid also provides advanced tools for precise targeting, real-time analytics for performance tracking, and an in-house anti-fraud system for added security. The platform supports all major payment methods, making it convenient and accessible for partners worldwide (while maintaining stable, consistent results).

Overview

MyBid was founded in 2020 and is headquartered in London. Since its launch, the platform has positioned itself as a modern ad network built to serve both advertisers and publishers.

The platform offers a versatile solution for businesses looking to optimise their campaigns and achieve measurable results.

Services

MyBid provides its customers with the following services:

• Connection to over 17,000 websites with multiple formats and flexible payment models
• Tools for precise audience segmentation, real-time performance tracking, and campaign optimisation
• In-house anti-fraud system and compatibility with all key payment methods

What are native ad networks?

Let’s take a closer look at the native ad networks that can provide the help you need to launch your own.

Native ad networks are one-stop shops that support marketers to create and distribute paid content that blends with the third-party media they’re published on. And this can include websites, social media and news feeds.

Native ads networks do the leg work to run mobile native ads for both marketers and publishers through programmatic advertising. So, in practice, native ads networks manage DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), and the Ad Exchange to get the best results all around.

There’s a wide range of native ad networks and platforms that can help to develop a seamless integration into third-party sites. Some of the different types on offer include:

Self-service platforms

Self-service platforms can automate mobile native ads for you. For example, ad-engine-as-a service tools are no-code platforms that can automate advertising. Simply set them up with your preferences to get desired results.

Server-side APIs

A server-side web API is a programmatic tool that will help you to manage data.

Client-based managed services

You can cain access to PPC specialists and full audit tools using a range of client-based managed services.

Location-based marketing

Running mobile native ads in targeted locations can increase your impact and enable you to run geotargeting or geofencing activities.

What are examples of mobile native ads?

Native ads come in many forms:

• In Feed Ads (Social Media, Content, Commerce): Viewers who interact with ads are 150% more likely to purchase a product or service. So, it’s no surprise that TikTok has built on this demand by adding interactive add-ons to their in-feed ads.
• In-App and In-Game Promotions: Attracting a vast proportion of Netflix’s 209M subscribers, the Stranger Things playlist attracted almost 1M followers on Spotify.
• Content Features: Contributor-led newspaper Forbes allowed Fidelity Investments to share an article on their site entitled ‘Should You Accept Your Employer’s Pension Buyout Offer?’, informing readers and encouraging them to click on their services.
• Search and Promoted Listings: Native ads are often used to promote a direct response on SERPS. Examples include promoted search results or sponsored social media posts.

What is the difference between content marketing & mobile native ads?

While there are similarities between the two, mobile native ads and content marketing have different aims and objectives. Content marketing is a strategic channel launched by a company to gain higher SERP rankings and lift brand awareness. But native advertising targets users more actively. And these differences are highlighted in the table below:

Differences between content marketing and native advertising

Source: Native Advertising, Challenges and Perspectives: Adapted from Dr4Ward

Why are native ad networks important?

Because of their seamless integration with third-party content formats, mobile native ads are the preferred ads for consumers. According to Outbrain, consumers are looking at native ads twice as much as display ads. And these preferences are leading to increased year-on-year spending in this area.

A report from eMarketer also suggests mobile native ad spending will reach almost $100bn in 2023. And this ongoing spending means marketers need to stay ahead of the curve in this area of advertising.

Some of the key benefits of running mobile native ads include:

High engagement levels

Mobile native ads consistently outperform traditional display advertising in terms of engagement. According to a study by Facebook and IHS Inc., native ads achieve 20% to 60% higher engagement rates compared to display ads.

This significant difference is due to the way native ads seamlessly blend with app content, making them feel less intrusive and more aligned with the user’s overall experience.

Higher CTRs & improved performance

One of the standout advantages of mobile native ads is their ability to deliver higher click-through rates (CTRs). On average, native ads generate 8.8 times better CTRs than display ads, making them a more effective tool for capturing user attention and driving conversions.

The impressive performance stems from their natural integration into mobile environments, which encourages users to interact more organically with the ads.

Enhanced user retention & engagement

Reports show that mobile native ads not only perform well in terms of engagement but also contribute to improved user retention. Users who engage with native ads are three times more likely to stay engaged with the content compared to those exposed to traditional ads.

The increased retention highlights the effectiveness of native ads in creating a positive and lasting impact on users, making them a key strategy for building long-term relationships.

Driving traffic & expanding user bases

Native ads are highly effective at driving traffic to websites and growing user bases. Their ability to seamlessly integrate into mobile apps and websites allows advertisers to reach wider audiences while providing a more engaging and less disruptive user experience.

As a result, mobile native ads are an excellent option for brands looking to increase site visits and expand their user base.

User preference for native ads over traditional ads

Mobile native ads align with modern consumer preferences. A significant 70% of people prefer to learn about products and services through content rather than general advertising.

Additionally, over 90% of Gen X, Gen Z, and Millennials report a stronger preference for engaging with custom content over traditional ads. This preference indicates that native ads are more in tune with how today’s users want to interact with brands.

Boosting brand lift & awareness

In addition to driving engagement and traffic, mobile native ads are highly effective at increasing brand lift. Studies show that native ads can improve brand lift by more than 80%, making them a valuable tool for boosting brand awareness and strengthening brand perception. For advertisers, this means that native ads not only capture attention but also enhance long-term brand recognition.

Native ads rates

With such high engagement and CTRs on offer, mobile native ads have a great impact as an advertising method. But this then comes at a cost. CPMs for mobile native ads are around 200% higher than banner ads. 

Here’s a selection of eCPMs as a guide:

Native ads eCPMs

Sources: Blognife, kevel

What are the best practices of mobile native ads?

When it comes to mobile native ads, having clear goals and a solid plan is essential for success. But it’s not just about following a formula; a bit of creative thinking can make a world of difference. You want your ads to not only blend in but also stand out in all the right ways.

It’s all about balance—delivering an ad that feels natural within the user experience, while still grabbing attention. Mobile native ads are unique because they’re part of the content flow, so it’s crucial to respect the user’s space while still making your message heard. This is where understanding best practices can help.

To guide you in crafting more effective ads, we’ve put together some key tips to keep in mind. From targeting the right audience to making sure your ad design is seamless, these best practices will help you get the most out of your mobile native advertising efforts.

Snackable content

Byte-sized, snackable content is how TikTok generates revenue of around $5bn every year. And great native ads take this on board by showing short reels or keeping content short-form.

Lifts the UX

User expectations are high. And so mobile native ads that use simple designs or load quickly. They should also fit the tone, content, and structure of the third-party platform. Plus, horizontal and vertical image scrolling via carousel is usually effective.

Careful construction

Native ads appear as useful content within a feed on SERP. So important to construct them in a way that doesn’t lead users to assume it’s not advertising something. And this requires a careful balance of creativity and detail.

Includes powerful CTAs

When designing mobile native ads, it’s worth considering that high CTRs often come from good CTAs. A/B testing can help to ensure you’re getting impact with the right Call-To-Action.

What are the challenges of running mobile native ads?

Running native ads can be a fantastic way to engage your audience in a way that feels seamless and natural. But, like all forms of advertising, it doesn’t come without its hurdles.

Whether you’re just starting out or fine-tuning your ad strategy, understanding the challenges that come with native advertising can help you navigate them with more ease.

One of the biggest challenges is striking the right balance between blending in and standing out. Native ads are designed to integrate smoothly with the content around them, but if they blend in too well, they risk being overlooked.

On the flip side, if they’re too disruptive, they can come across as inauthentic, which is a fast track to losing trust with your audience.

Another key point is making sure you’re targeting the right audience. Native ads rely heavily on context and relevance, so if the content isn’t aligned with what your audience cares about, even the most well-crafted ad won’t hit the mark.

With these challenges in mind, let’s dive into a few tips to help make your native ads as effective as possible.

Measuring performance

ROI, impact, and performance are much harder to measure when it comes to mobile native ads. But this is a key area where native ads platforms can assist marketers.

Avoiding accusations of deception

Since native ads are discrete and appear like content that’s intended to be informative, advertisers need to be transparent. Often that means including the word ‘Sponsored ad’ to meet FTC guidelines on planning native ads.

Work with native ad networks

Native ad networks provide significant benefits for both advertisers and mobile app owners, making them a powerful tool for modern digital marketing.

For advertisers, these platforms offer advanced audience customization, enabling precise segmentation and targeting to reach the right users. This level of personalization leads to better campaign performance and more relevant user interactions.

One of the key advantages of native ad networks is access to in-house creative teams and APIs for building customized ad servers. These resources allow advertisers to quickly launch campaigns and create tailored ad experiences that align with their brand.

Additionally, native ad networks streamline content review to ensure compliance with regulations, giving marketers peace of mind while maintaining ad quality.

Mobile app owners benefit from native ad networks’ flexible pricing models, including options like CPC and CPM, which allow them to choose the best strategy for their app monetization. With real-time optimization and expert support, app developers can continuously improve ad performance and maximize revenue. Moreover, the setup process is often simpler, helping app owners get started quickly.

To make it easier for advertisers and app owners to find the right platform, we’ve compiled a list of top native ad networks. This directory features the best providers in the industry, each offering unique tools and expertise to help you succeed.

Explore our curated list to discover the native ad networks that best suit your needs.

List of the best native ad networks for publishers & advertisers