CPA (Cost-Per-Action) is the most advanced mobile advertising payment model. With this model, advertisers pay publishers for specific actions (such as sales or registrations) that people take within mobile apps after being engaged with ads.
To calculate the cost-per-action for a specific action, one needs to divide the total ad campaign spending by the number of specific actions generated by this particular campaign.
Top CPA Advertising Networks
Pricing for various actions, such as app installs, registrations, and purchases, can range from $4 to $75 per action. The CPA advertising model is the root of digital affiliate marketing. We’ve analysed the best CPA Advertising Networks in this directory.
CPA example
Source: BigCommerce
The best CPA advertising networks
CPA advertising networks are platforms that connect advertisers seeking specific user actions with publishers capable of generating that activity through websites, ads, email, or social media.
Instead of paying for impressions or clicks, advertisers only pay when a user completes a defined action such as signing up, submitting a form, installing an app, or making a purchase.
These networks act as intermediaries, hosting offers, tracking conversions, enforcing rules, and paying commissions to publishers.
We’ve listed the best CPA advertising networks below.
1. Hitapps
Hitapps is a mobile ad and game development company specialising in performance marketing and real-time bidding. The company’s key strength lies in combining advertising expertise with in-app monetisation strategies. The network partners with more than 50 top global brands.
The network continues to expand its reach by integrating advanced data analytics and machine learning to enhance targeting precision and ad relevance. It positions itself as a comprehensive partner for brands seeking scalable performance in the competitive mobile ad ecosystem.
Overview
Hitapps started as a mobile game developer in 2020 and now focuses on Puzzle games.
They have over 130M downloads and several top-charting games in their portfolio.
Services
Hitapps provides its customers with the following services:
- Integration of static, video, and interactive interstitials to balance user experience
- Campaign optimisation, audience targeting, fraud detection, real-time bidding, and performance analytics
- A/B testing and analytics to optimise frequency, timing, and format
2. EvaDav
EvaDav is a global CPA ad network that provides a platform for publishers, app developers, and advertisers to buy and sell advertising inventory across mobile devices.
The platform focuses on providing mobile-first advertising solutions, offering a variety of ad formats, including banner ads, video ads, native ads, interstitials, and more.
Overview
EvaDav is a leading advertising network specialising in delivering engaging and high-quality ads across multiple formats such as push notifications, pop-ups, banners, native ads, and in-page messages.
Their ad platform spans over 250 countries, reaching a vast audience of more than 3 billion daily impressions.
Services
EvaDav provides its customers with the following services:
- Supports a variety of mobile ad formats
- Helps advertisers acquire high-quality users for their apps by running targeted CPA campaigns
- Offers a range of monetisation options for app developers and website owners
3.Zoomd
Zoomd (TSXV: ZOMD, OTC: ZMDTF) is a mobile-first global powerhouse for performance marketing, turning brands into unstoppable growth machines.
Using Zoomd, brands can integrate creator-generated content directly into their performance marketing mix. The platform streamlines the entire process—from selection and campaign management to performance tracking, helping brands connect with audiences in authentic, engaging ways that drive measurable results.
Overview
Since 2007, Zoomd has been a trusted growth partner to Fortune 500 companies and top app developers across more than 70 countries. Their performance-based technology streamlines campaign management at scale.
From their proprietary UA platform, which unifies over 100 media channels (including TikTok, Meta, Google, and Snapchat) into one intuitive dashboard, to advanced self-serve tools and fully managed services, Zoomd delivers the data, automation, and insights.
Services
Zoomd provides its customers with the following services:
- Collaborate with relevant creators who align with brand values
- Monitor engagement, reach, and conversions through detailed analytics to ensure every influencer partnership delivers measurable results
- Streamline influencer campaigns with automated tools for content approval, budget allocation, and real-time performance
4. OGAds
OGAds closely aligns with CPA advertising. Many of OGAds’ offers are CPA-based, particularly for mobile games and utility apps, allowing affiliates to earn commissions when users download and install these apps through their locked content.
OGAds effectively bridges user motivation, unlocking desired content, while aligning advertiser goals with increasing app installs, thereby creating a mutually beneficial ecosystem for both affiliates and app developers alike.
Overview
Founded in 2014, OGAds is a best-in-class web content locker powering web publishers’ ability to monetise and grow their user base through opt-in and non-intrusive advertising.
As a fully vertical agnostic platform, OGAds thrives across various publisher types, including social influencers, entrepreneurial content creators, website owners and anyone looking to monetise digital content.
Services
OGAds provides its customers with the following services:
- Smart link and offer optimisation for higher conversions
- Content locking tools to drive app installs through incentives
- Mobile app install offers for iOS and Android platforms
5. MyBid
MyBid is a modern ad network designed to help advertisers and publishers reach their objectives quickly and efficiently. It offers access to more than 17,000 websites, flexible payment options (CPM, CPC, CPA), and advanced tools for accurate targeting.
With real-time analytics, an in-house anti-fraud system, and support for all primary payment methods, MyBid delivers consistent, reliable performance.
Overview
MyBid is a go-to AdTech partner. They’re here to help advertisers and publishers make money. Serving over 5 billion impressions daily across 200 geos, their platform offers a direct advertising solution and an RTB model.
They take pride in providing exceptional support and innovative technology to help customers succeed in the competitive digital landscape.
Services
MyBid provides its customers with the following services:
- Over 5 billion impressions monthly
- Qualified support team 24/7
- 7 ad formats, including Telegram Mini Apps
6. InMobi
InMobi is a mobile marketing platform that enables brands to engage their audiences through targeted ads across mobile apps and websites. The company offers demand-side tools for advertisers and supply-side services for publishers, enabling the launch and management of CPA campaigns at scale while providing access to premium mobile inventory.
InMobi also focuses on artificial intelligence and predictive analytics to improve audience segmentation and bid optimisation.
Overview
InMobi develops transformative technologies to positively impact people, businesses, and societies worldwide.
They power the growth of advertisers and publishers with high-impact experiences and innovative solutions that help them activate their audiences and drive genuine connections with today’s consumers.
Services
InMobi provides its customers with the following services:
- Rewarded video ads incentivise users with in-app rewards
- Native ads deliver seamless, app and content-integrated promotions
- Interstitial and banner ads appear within mobile apps or sites for high visibility
7. Smadex
Smadex is a mobile-first programmatic DSP that helps advertisers and agencies run performance-driven and CPA campaigns across mobile apps and mobile web.
The platform emphasises transparency, privacy, and control, giving advertisers complete visibility into their campaigns and inventory.
Smadex also provides creative tools for building engaging ad experiences, robust reporting dashboards with detailed analytics, and support for privacy frameworks such as Apple’s SKAdNetwork.
Overview
Smadex is a mobile growth platform that powers performance, direct response, and brand advertising campaigns across in-app, CTV, and mobile web.
With transparency and contextual targeting at its core, customers rely on Smadex as a trusted partner to run privacy-centric ad campaigns with optimised creative strategies to deliver performance.
Services
Smadex provides its customers with the following services:
- Creative and analytics solutions, including dynamic ad creation and real-time performance reporting
- Programmatic user acquisition campaigns across mobile, web, and CTV
- Mobile app retargeting to re-engage and retain existing users
8. Clickadu
Clickadu is a global ad network with over a decade of experience, empowering advertisers to scale CPA campaigns through direct, exclusive traffic and AI-driven optimisation.
Renowned for its advanced tech and personalised support, Clickadu serves over 7,000 active advertisers across leading verticals, including iGaming, FinTech, Utilities, VPN, and eCommerce.
Overview
Clickadu is a multi-format ad network delivering high-converting traffic and comprehensive 360° ad coverage for both publishers and advertisers.
With over 6 billion daily impressions and 5 million daily conversions, it operates across more than 150 countries and supports 22 verticals, making it a powerful platform for global advertising performance.
Services
Clickadu provides its customers with the following services:
- Access to 15,000 direct, exclusive publishers delivering 6 billion daily impressions
- A full suite of high-performing formats — including push, in-page push, popunder, and video ads — designed to boost engagement
- Automated campaign tuning and performance analytics to maximise ROI across multiple traffic sources
9. ResultAd
ResultAd is a leading mobile marketing agency known for combining strong local insight with global expertise. The company helps clients and partners connect with the right audiences at the right time and place, leveraging more than 100 traffic sources across both app and web environments.
To enhance CPA engagement, ResultAd produces a wide range of creative materials, including static and animated banners, video ads, user-generated content, and HTML5 ads.
Performance is further strengthened by ResultAd’s proprietary AdTech platform, NeuronDSP, which ensures optimised delivery and measurable results.
Overview
Founded in 2016, the company has established itself as an expert in performance marketing. Based in Jakarta with global expertise, it focuses on two core areas: creating high-converting creative materials and driving traffic from more than 100 sources.
The team already collaborates with several leading Indonesian digital companies and is ready to demonstrate how effective traffic solutions can elevate any business.
Services
ResultAd provides its customers with the following services:
- Delivery of high-quality traffic from 100 verified mobile and web sources
- Optimisation and campaign management powered by NeuronDSP
- Development of engaging ad materials, including static and animated banners, as well as videos
10. Adsterra
Adsterra is a globally recognised ad network known for its Partner Care approach, delivering more than 35 billion monthly ad impressions worldwide, with 70% coming from mobile traffic.
The company collaborates with over 36,000 direct publishers and more than 15,000 brands, affiliates, media agencies, and ad networks across both mainstream and non-mainstream verticals.
Advertisers and affiliates can choose to use its intuitive Self-Serve Platform (SSP) with automated onboarding and live-chat support, or work directly with a dedicated account manager who helps them meet their goals and maximise profits.
Overview
Founded in 2013, Adsterra is now a global ad network with a unique Partner Care approach, trusted by 50K advertisers and publishers worldwide.
Adsterra features a broad range of ad formats and payment options, fast moderation, beginner-friendly terms, and specific targeting features. They also offer a 3-level security system and a wide range of flexible and diverse inventory options.
Services
Adsterra provides its customers with the following services:
- Offers a trusted Partner Care approach with dedicated manager support or an intuitive Self-Serve Platform
- Provides multiple ad formats, fast moderation, and beginner-friendly terms
- Precise targeting features and a robust 3-level security system
CPA Advertising Benefits
CPA advertising allows advertisers to control their costs and achieve specific objectives. The key advantage is that there is no cost to them until an action is taken, which maximises their return on investment.
This model of advertising is also a good choice because advertisers can easily track multiple channels. Effectively, this makes CPA advertising risk-free; it is the publisher’s job to create compelling content that inspires customers to take action.
Of course, there is a downside to CPA: the cost. Advertisers will pay more for this form of advertising, although that comes with the safety of knowing that they will most likely achieve their advertising aims.
CPA formula
Source: The Online Advertising Guide
Other benefits include:
- It’s a good form of advertising for those who have a well-developed market
- Advertisers don’t have to rely on clicks to generate revenue
- It allows advertisers to generate site engagement with a specific action
Below, we’ve listed the best CPA networks and platforms to help you get up and running without hassle.
