Mobile Game User Acquisition Platforms (2025)

This guide will walk you through what a mobile game user acquisition platform is, how they work, and how you can benefit from using them.

A mobile game user acquisition platform is a tool used by developers to acquire users for their mobile games. With the rise of mobile gaming, competition has become fierce, making it difficult for developers to attract new players and stand out.

Mobile game user acquisition platforms help developers reach a wider audience by targeting specific demographics, using data-driven insights to optimize campaigns, and tracking user behavior to ensure they are reaching the right people.

You can find the best mobile game user acquisition platforms in our directory below.

What is mobile game user acquisition?

Mobile game user acquisition refers to the process of attracting new users to a mobile game. This can involve various marketing strategies, such as social media advertising, app store optimization, and powerful influencer partnerships.

The user acquisition journey typically involves a series of steps aimed at attracting new users to a mobile game, including discovery, the download and install process, and maintaining high app engagement.

Marketing strategies, such as retargeting and the careful use of in-app purchases, are often the key to success.

Once users are enticed to download and start playing the game, the focus shifts to retention and engagement to keep them coming back. The overall goal is to create a positive user experience that encourages long-term engagement.

You can find the top mobile game user acquisition platforms below.

The best game user acquisition companies

Game user acquisition companies focus on helping developers and publishers grow their player base and scale their titles effectively. Their role is to design and execute strategies that boost visibility, attract the right players, and maximise long-term engagement and revenue.

These companies typically provide a wide range of services, including performance marketing, paid social campaigns, influencer partnerships, app store optimisation, and creative production tailored to the gaming industry. Many also bring expertise in data-driven targeting, campaign optimisation, and cross-channel growth strategies to ensure results across diverse platforms.

We’ve listed the best game user acquisition companies below.

1. PreApps

PreApps is a leading mobile app marketing and discovery platform with extensive expertise in mobile game user acquisition. It leverages AI and automation to help mobile game owners acquire users at scale.

The platform combines deep industry expertise with AI-driven tools to deliver smarter, faster, and more effective marketing strategies for game developers and businesses worldwide.

Overview

PreApps supports mobile games across the full lifecycle, from pre-launch buzz to long-term growth. PreApps team’s approach is built around AI-powered targeting, predictive analytics, and automated optimisation, ensuring campaigns are data-backed and continuously improving.

The platform enables clients to reach the right mobile gamers at the right time with maximum efficiency. This blend of tech and creative storytelling allows apps to cut through market noise, scale faster, and sustain user engagement over the long term.

Services

• Producing engaging video ads, gameplay trailers, and promo content, paired with data-led A/B testing to sharpen performance
• Generating buzz via beta builds, influencer seeding, teaser campaigns, and pre-registration tactics that prime player interest before release
• Employing audience analysis, predictive insights, and retention forecasting to refine acquisition strategy, lower cost per install, and maximise player lifetime value

2. Moburst

Moburst offers a range of services, including comprehensive app store optimisation and social media marketing, to help both app developers and publishers increase their apps’ overall visibility and boost game user acquisition.

From concept to application, they design and develop user-focused, award-winning apps that stand out and build genuine connections by blending aesthetics with innovative behavioural science.

Overview

Moburst was founded in 2013 by Gilad Bechar. With a focus on user experience, innovation, and measurable results, Moburst helps brands turn their app ideas into successful, user-centric products while scaling them effectively in the competitive app market.

Their product consultants employ a methodical approach, refined over time through experience with over 200 products.

Services

Moburst provides its customers with the following services:

• Analysing competitors and industry trends to understand market positioning
• Optimises your app’s presence to improve visibility and increase user acquisition
• Establishes consistent visual elements and patterns to maintain brand identity across the app

3. Creative Clicks

Creative Clicks is a mobile marketing and user acquisition company that helps app and game developers grow and monetise their user base. It connects mobile game developers with global audiences by running targeted ad campaigns across multiple channels, including social media, display networks, and programmatic platforms.

Their core focus is on delivering high-quality, engaged users who are more likely to interact with the game and contribute to revenue, either through in-app purchases or ad engagement.

Overview

Creative Clicks was founded in 2009 by Raymond Kokken and Ramon van den Bulk. The company emerged with a clear vision to create a performance marketing platform that could help businesses acquire customers quickly and at scale.

With Raymond leading as CEO and Ramon as COO, they combined their expertise to build a data-driven marketing agency that quickly grew into a global operation.

Services

Creative Clicks provides its customers with the following services:

• Drives high-quality user acquisition through targeted, performance-based ad campaigns
• Leverages programmatic and media buying to access global ad inventory
• Uses data-driven targeting and optimisation to improve conversions, engagement, and lifetime value

4. Yodel Mobile

Yodel Mobile is a mobile app marketing and growth consultancy that specialises in helping app businesses scale through a full-funnel, data-driven approach, including everything from user acquisition and retention to app store optimisation and performance analytics.

Their services are designed to support the entire app lifecycle, making them a strategic partner for both early-stage startups and established brands looking to expand their mobile presence. The agency also offers solutions such as paid user acquisition, conversion rate optimisation, and creative asset development.

Overview

Yodel Mobile was founded in 2007 by Mick Rigby, who also serves as the company’s CEO. He established the agency to help businesses grow in the emerging mobile ecosystem by focusing on user acquisition, engagement, and long-term app success.

Under Mick Rigby’s leadership, Yodel Mobile positioned itself early as a specialist in mobile marketing, long before apps became mainstream. His vision was to offer strategic, full-lifecycle marketing support.

Services

Yodel Mobile provides its customers with the following services:

• Paid user acquisition campaigns across major platforms to drive high-quality app installs
• App store optimisation to improve app visibility and conversion rates in app stores
• Focused on retention, funnel optimisation, and long-term user engagement

5. Perform[cb]

Perform[cb] is a performance marketing company that focuses on outcome-based customer acquisition. The company specialises in helping brands grow by delivering measurable results—such as app installs, sales, or leads—using a cost-per-action model where clients only pay for successful outcomes.

Using specialist tools and a wide network of affiliates and media partners, Perform runs highly targeted campaigns across digital channels. Their services include media buying, affiliate program management, and conversion optimisation, all aimed at scaling customer acquisition efficiently and at scale.

Overview

Perform[cb], founded initially as Clickbooth in 2002, is a performance marketing company focused on outcome-based customer acquisition. It was established by John Lemp, who envisioned creating a platform that allowed businesses to grow through measurable, results-driven advertising.

Under Lemp’s leadership, the company became known for pioneering cost-per-action (CPA) marketing strategies, where clients only pay for actual outcomes like leads, installs, or sales. This approach positioned Perform[cb] as a major player in the performance marketing space.

Services

Perform[cb] provides its customers with the following services:

• Leverages data to target high-intent audiences across multiple channels
• Connects brands with vetted affiliate partners to drive quality customer acquisition
• Designs and manages cost-per-action campaigns to acquire customers efficiently

6. Remerge

Remerge is a mobile demand-side platform that specialises in in-app retargeting and helping mobile app businesses re-engage users through programmatic advertising. At the time, few platforms were built solely for this purpose, and Remerge aimed to fill that gap by enabling advertisers to dynamically segment audiences and deliver personalised ads (without the need for SDKs).

The platform uses real-time bidding and deep user insights to deliver high-performing retargeting campaigns across global inventory sources. The company serves major app-driven businesses, particularly in industries such as gaming, eCommerce, and even on-demand services.

Overview

Remerge was founded in 2014 in Berlin by Pan Katsukis, Benjamin Beivers, and Martin Karlsch (among others). Their goal was to develop a dedicated DSP focused on in-app retargeting: seeking to help mobile advertisers re-engage users through programmatic ad delivery without overloading apps.

The company’s core vision is to enable transparent, scalable, and privacy-conscious mobile retargeting.

Services

Remerge provides its customers with the following services:

• Uses real-time bidding and dynamic audience segmentation
• Offers privacy-conscious campaign measurement to ensure effective user acquisition
• Helps app marketers re-engage users through in-app retargeting

7. Adwake

Adwake is a tech-enabled services company powered by Entravision, a global ad-tech, media, and marketing company.

Adwake enables you to quickly enhance your user base by strategically scaling up and refining your acquisition processes. You can optimise CPI and CPA to ensure cost-effectiveness and stay ahead of the curve by exploring new platforms for potential growth opportunities. The performance-based model means you to only pay for the results you get.

Overview

Emre Atalay is the CEO of Adwake and the co-founder of BCNMonetize, which was acquired by Entravision in 2023 and later integrated with Entravision MGS to form Adwake.

Emre brings over 10 years of experience in the ad tech industry. He has helped businesses of all sizes optimise their return on investment through strategic, high-impact advertising initiatives, all driven by a people-products-profit approach.

Services

Adwake provides its customers with the following services:

• The performance-based model enables you to only pay for the results you get
• Combines expertise with the most advanced tech for campaign prediction and optimisation
• An omnichannel strategy ensures high-quality and scalable traffic

8. SocialPeta

SocialPeta is a leading ad analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers.

The platform collects and analyses ad data from multiple networks to show what competitors are doing, estimate campaign costs, and reveal market trends. Essentially, it’s a tool for optimising mobile game marketing through ad insights, cost benchmarks, and creative analysis.

Overview

Rocks X. is the Founder and CEO of SocialPeta. He is highly dedicated to accomplishing the best results for each project.

The platform covers ad data from over 80 global ad networks across 70 countries and regions. They have more than 300 enterprise clients, including Google, Tencent Games, NetEase Games, Garena, Gismart, and Mobvista, among others.

Services

SocialPeta provides its customers with the following services:

• Ad intelligence, including mobile ad analytics
• Delivers market trend insights and reports on genre performance, creative fatigue, and growth regions
• Provides cost benchmarking and performance intelligence

How to benefit from mobile game user acquisition platforms?

There are many benefits to using mobile game user acquisition platforms, from reaching a large number of users who are interested in mobile games to increasing your visibility on the app store. We’ve detailed some key benefits below.

Growth of mobile game app

Mobile user acquisition platforms can be helpful in growing your app’s core user base. Working with these platforms enables you to get your app in front of more potential users through targeted advertising and other promotional strategies.

The platforms help you to identify and reach your ideal audience, increasing the chances that new users will download and engage with your app.

Increase app retention

Mobile game user acquisition platforms can be a great tool for increasing app retention. The platforms allow you to target the right audience and optimize your app store listing, as well as enable you to provide incentives or other exclusive content to users who continue to use your app.

Of course, don’t forget that user satisfaction should always be the top priority when it comes to improving app retention and creating a loyal user base.

Mobile game user acquisition platform example

Source: trendHERO

Affect brand presence and market positioning

Making use of mobile game user acquisition platforms can have a significant impact on a brand’s market positioning and overall presence.

For example, by optimizing app store listings, brands can amplify their visibility and expand their reach to a wider audience. This helps to establish the brand’s reputation and solidifies its position as a key player in the market.

Cost-efficient user acquisition strategies

Mobile game user acquisition platforms allow you to employ cost-efficient user acquisition strategies.

For example, you’ll be able to leverage social media platforms and create targeted ads that highlight the unique value proposition of your game, as well as make use of formidable content marketing by creating blog posts, videos, or other types of content that appeal to your target audience.

These platforms also enable you to connect with influencers who are experts in their niche and know exactly what their audience wants to see.

What is the best mobile game user acquisition strategy?

Ultimately, the best mobile game user acquisition strategy involves a combination of paid advertising, organic user acquisition, and app store optimization (known as ASO).

We’ve detailed each strategy below.

Paid user acquisition

Paid user acquisition refers to the process of acquiring new users for your mobile game through paid advertising channels, such as social media ads, search engine marketing, or display advertising.

This approach can be effective in reaching a larger audience and driving more traffic to your app. However, it can also be costly and requires sensible management to ensure the cost of acquiring each user is reasonable compared to their lifetime value.

Organic user acquisition

Organic user acquisition refers to the process of acquiring new users through non-paid channels, such as word-of-mouth referrals, social media engagement, or search engine optimization.

This strategy can be cost-effective and can result in loyal users who are more likely to engage with your game over time. That being said, it can take longer to see results and requires ongoing effort to maintain and grow your user base.

Mobile game user acquisition platform example

Source: Tappx

App store optimization (ASO)

App store optimization (ASO) and subsequent discoverability optimization are strategies used by app developers to improve the visibility and ranking of their games across the app stores.

ASO involves optimizing various elements of an app listing, such as the title, description, and keywords, to increase its chances of appearing in relevant search results.

Discoverability optimization, on the other hand, involves using various marketing tactics to increase an app’s exposure and reach more potential users.

In a nutshell: both strategies are important for ensuring that an app gets noticed and downloaded by as many people as possible.

Mobile game user acquisition platforms – features and best practices

The best mobile user acquisition platforms will be able to effectively promote your game and help you reach new audiences. That said, there are certain features and best practices that can make a notable difference in the success of your mobile campaigns.

We’ve detailed them below.

Target the ‘right’ users

Targeting the right audience is crucial. By identifying the right niche and using mobile game user acquisition platforms with specific targeting options, you can ensure that your game is being seen by the people who are most likely to download and play it.

You need to focus on reaching the users who are most likely to enjoy and engage with your game.

Have a budget plan

It’s important to have a clear budget plan in place when promoting your mobile game. By setting a budget and sticking to it, you can ensure that you’re not overspending on advertising and that you’re getting the most out of your marketing efforts.

Be sure to track your spending and adjust your budget as needed to make the most of your ad spend.

Track your return on ad spend (ROAS) and LTV

You need to track your return on ad spend (known as ROAS) and LTV when promoting your mobile game. This will help you understand the effectiveness of your advertising efforts and ensure that you’re getting the most out of your marketing budget.

Analyzing your ROAS and LTV allows you to make informed decisions about where to allocate your ad spend and adjust your strategy as needed.

Mobile game user acquisition platform example

Source: Tapjoy

Take advantage of video ads

Video ads can be a highly effective way to capture users’ attention and showcase the features of your game. Incorporating video ads into your marketing strategy allows you to increase your return on ad spend and attract more high-value users.

Be sure to track the ROAS and LTV to determine the effectiveness of your video ad campaigns.

Find the right UA channel

It’s important to find the right user acquisition channel–with so many options available, it can be overwhelming to know where to start. Some popular channels to consider are social media advertising, influencer marketing, and app store optimization.

Be sure to research and test to determine which channels will reach your target audience and generate the highest return on investment before doing anything else.

How much does mobile game user acquisition cost?

The cost of mobile game user acquisition can vary depending on the channel you choose and your target audience. For example, social media advertising and influencer marketing can be more expensive, while app store optimization may require more time and effort.

We’ve listed the key costs below.

Cost per click (CPC)

The average cost of CPC comes in at around $2.57. Among all countries and regions, the USA had the highest advertising cost for mobile games, with an average CPC of $4.22.

Cost per mille (CPM)

CPM refers to the effective cost an advertiser pays for every thousand impressions made within a publisher’s game. Unlike CPI, where marketers pay for each install as a result of an ad, CPM results in advertisers paying for wider exposure through advertising.

Ad Intelligence platform SocialPeta published its H1 2022 Mobile Game & App Marketing White Paper in 2022, which revealed average CPI rates up as high as $19.31. The USA charged the highest CPM rates, which was followed by Australia and Japan.

Cost per install (CPI)

The average CPI for gaming was $1 dollar in 2022/23. The Liftoff report also detailed how simulation games had the lowest average CPI rate at $0.59 per install and that mobile app acquisition costs differ between platforms, with the acquisition on iOS at $2.23 and Android three times lower at $0.63.

What is the best user acquisition platform for mobile games?

The best user acquisition platform for mobile games depends on your budget, target audience, and goals.

Each platform has its strengths and weaknesses, so it’s important to do your research and test different strategies to see what works best for your specific game.

Partnering with influencers or reaching out to gaming communities can also be effective ways to acquire users.

Ultimately, it’s about finding the right balance between cost and ROI while also ensuring that you’re reaching the right audience.